I had the pleasure of meeting Rob Sandie at the ReelSEO Video Marketing Summit and later at VidCon, where I met several of the vidIQ team. Tim Schmoyer interviewed Sandie on a recent Creator's Tip, and he talked about their service, which measures social engagement for videos. vidIQ had a cool booth at VidCon which showed what they can do (along with Tim offering critiques on creators looking for help with their channels), and they recently sent us a screen shot of ZeFrank's channel, focusing on his recent "True Facts About the Owl" video.
A Look at VidIQ's Social Engagement Scores
You can use this with not only your own videos, but any video you like--you know, study the competition. Here is a good look at it, followed by what it looks like integrated into the YouTube page:
Here's how it breaks down:
- The vidIQ Score is the "likelihood of a video to be promoted in Related videos, Search, and Recommended videos." ZeFrank's video is 100/100, which I'm going to guess is good.
- Average Watch Time allows you to check in on not only your own videos' watch time, but any video you want to look at.
- FB Likes/Shares/Comments. Self-explanatory.
- Tweets: Yep.
- Words Per Minute: I think this one might be a bit controversial. The stat vidIQ gives is that the most successful videos have higher WPM (220 WPM), encouraging more fast talk and jump cuts. I actually wonder if this might be a correlation/causation mistake though. My own advice would be not to worry about the speed at which you deliver content: just make the best content you can.
- Tags: Although YouTube has started to hide tags, there are ways to find them on certain videos. vidIQ makes it easy to do.
- Description Link Count: tells you the best number of links to add to your description.
- Description Word Count: Do you have enough words in the description? This tells you.
I like the idea of breaking all of these vital stats down, and vidIQ is also offering what is becoming a big thing in channel analysis: learning who your top influencers and commenters are and engaging with them, along with the best time of day to launch a video. It's all in the effort to position your video under the best circumstances possible.
If you're interested in downloading the free version for Chrome, you can click here.