Venice (Cal) based­ ZEFR a leading platform that builds social marketing and rights management software for online video, announced today that it has raised $30 million in a new financing round. The new money is led by Institutional Venture Partners (IVP) and included participation from existing investors. The deal also comes with a new board member - IVP General Partner Dennis Phelps. The new capital will be used to drive the company¹s software development and grow its sales and marketing teams. ZEFR Co-Founder Richard Raddon told ReelSEO this morning that:

We are really excited about the future of ZEFR, especially with the support of IVP. We have seen a lot of growth in the past year and their involvement will strengthen that momentum. That way, we can continue to provide the most effective software to help brands connect with their fans.

So What's the ZEFR Story so Far?

So what's ZEFR story so far? Here's a quick timeline of their meteoric rise:

  • January 2009 - Co -Founders Rich Raddon and Zach James buy the MOVIECLIPS domain name and set off to bring movie magic to the web.
  • March 2009 - MOVIECLIPS opens its first office in Venice Beach
  • December 2009 - MOVIECLIPS launches while the team ruminates on the big launch day in this video and explains why everybody has a beard (almost)

  • January 2010 - MOVIECLIPS is named one of TIME's Top 50 Website of 2010 and they broker deals with six of the seven major movie studios to license clips to distribute online.
  • November 2010 - Rich and Zach strike a deal to bring movie content to YouTube... on an airplane. The deal, struck on a plane with YouTube VP Robert Kyncl, closes four months later.
  • November 2011 - They are a TechCrunch Disrupt finalist and close $3M in Series A funding.
  • May 2011 - The MOVIECLIPS YouTube channel launches and moves to Top 10 YouTube channels within six months.

  • July 2011 - ZEFR emerges as leading software platform for media companies; attracts $7M Series B funding.
  • August 2012 - MOVIECLIPS rebrands as Zefr to build enterprise software for video and attracts $18.5M Round C funding.
  • November 2012 - ZEFR hits 1B views.
  • January 2013 - Acquires Pipewav
  • January 2014 - BrandID launches.
  • Today - Round D Funding of $30M

ZEFR coffee mugSo what does ZEFR actually do? Their platform connects fans and franchises and helps brands manage and monetize their fans. Top brands like Adidas and agencies like Wieden and Kennedy and the Starcom Media Group use BrandID to identify a brand¹s fan-uploaded content (as well as competitor content) and connect the brand with those who care about it most. ZEFR also manages and monetizes professional rights for major studios and labels. Clients include Warner Bros., Saturday Night Live, Sony Music, Real Madrid, Universal Pictures, and others.