YuMe To Serve Video Remnant Ads for Microsoft

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Online video advertising ad network YuMe signed a deal with software giant Microsoft to sell remnant video advertisements (unsold inventory) across Microsoft’s online properties, the companies announced.

Under the agreement, YuMe will sell Microsoft’s excess online video ads as part of YuMe’s lineup of publishers, letting marketers target by audience or genre, for instance. Microsoft will aggregate its video content into a private ad network on YuMe, giving advertisers an overall picture of the spots available on Microsoft’s sites.

YuMe operates both as a video ad targeting technology and as a video ad network. Several ad networks sell extra or unsold inventory for publishers.

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About the Author - Mark R Robertson
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video SEO expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. Follow Mark on Twitter (@markrrobertson), or Google+. - View All Posts By Mark R Robertson