Online video advertising ad network YuMe signed a deal with software giant Microsoft to sell remnant video advertisements (unsold inventory) across Microsoft’s online properties, the companies announced.
Under the agreement, YuMe will sell Microsoft’s excess online video ads as part of YuMe’s lineup of publishers, letting marketers target by audience or genre, for instance. Microsoft will aggregate its video content into a private ad network on YuMe, giving advertisers an overall picture of the spots available on Microsoft’s sites.
YuMe operates both as a video ad targeting technology and as a video ad network. Several ad networks sell extra or unsold inventory for publishers.
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Mark R Robertson Mark Robertson is the Founder and Creator of ReelSEO.com. Mark has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM), Local Search, Video Marketing, and Search Engine Optimization (SEO). You can follow Mark on Twitter @markrrobertson
