Yume Video Advertising Network Hires New CEO

Yume Video Advertising Network Hires New CEOOnline video advertising network YuMe appointed Michael Mathieu as their new CEO, replacing the co-founder and previous CEO, Jayant Kadambi. Kadambi will stay on as president and a member of the board.

Michael Mathieu was previously the president of Freedom Interactive, the internet division at Freedom Communications, whose portfolio includes the Orange County Register, Colorado Gazette, and many other newspapers and broadcast stations across the nation. Prior to that, Michael was SVP for United Online, where he oversaw all aspects of the startup and the explosive growth into what is now a $65 million advertising company.

As some of you may know, my "day job” is that of Director of Search for Freedom Interactive. Up to a few weeks ago, Michael was my boss ;-) We all know how exciting online video is and so I congratulate Michael on this incredible opportunity, at an incredible time. I will say that the folks at YUME are in for a wonderful treat. Michael is an incredible leader who is passionate, intelligent, and most of all, incredibly personable.


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About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

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