YuMe, the leading online video ad serving platform and the largest dedicated video ad network on the Web, announced today that Adobe has selected YuMe as one of its vendors to serve video ads into downloaded content from Adobe® Media Player (AMP), as well as streaming content on Adobe TV (http://tv.adobe.com/). YuMe's industry leading ad serving technology will help Adobe monetize its video advertising inventory by matching the right ad with the right viewer at the right time, whether viewers choose to stream videos or download and watch them outside the browser using Adobe Media Player.
"With Adobe TV, we are offering valuable original content to millions of passionate Adobe users around the world, allowing us to offer our partners brand-building opportunities across a broad range of premium video content," said Desiree Motamedi, senior product marketing manager of Adobe Media Player at Adobe. "YuMe's sophisticated video advertising serving technology will help us maximize revenues from Adobe TV, whether users stream Adobe TV over the Web or watch the Adobe TV channel in the Adobe Media Player. With the Adobe Media Player and YuMe's video serving technology, consumers can watch premium ad-supported television content, and watch it where and when they choose."
YuMe will begin powering ads immediately for both Adobe TV and Adobe Media Player. Adobe TV is an Internet channel which offers expert instruction and original series programming aimed at the millions of passionate users of Adobe products like Photoshop, ActionScript and Flash. Adobe Media Player is a downloadable desktop video player that allows users to subscribe to and select their own specific interests to enjoy a broad range of television programming and entertaining video content from publishers like CBS, MTV Networks, Universal Music Group, CondeNet and Scripps.
"We're thrilled that Adobe — the leading Web video technology vendor with its highly successful Adobe Flash suite of products — has chosen YuMe's video advertising platform as one way to advance their monetization strategy for Adobe Media Player and Adobe TV," said Jayant Kadambi, co-founder and president of YuMe. "With YuMe's technology, Adobe will be able to maximize the performance of video advertising running on Adobe Media Player and Adobe TV, while tracking and reporting impressions from millions of online and offline users around the world."