This week on the Reel Web, we once again give a quick update on some of the new features launched in the past week at YouTube. We also discuss some recent chatter around whether or not video creators should jump ship from YouTube. Finally, we discuss several wish-list features that we think YouTube could/should implement to simplify processes for creators and allow for more time and attention building audiences and creating quality content.
After you watch the video, we'd love your thoughts on what you'd like to see YouTube implement. Please comment below.
YouTube Wishlist – Dear YouTube, Please Consider These Ideas!
- Multi-level User Accounts – This is a huge one for us at ReelSEO as we have several people that work on our YouTube account = The ability to add multiple level access accounts to your YouTube channel that people from within an organization can access an account without needing the primary Google account users' password.
- Annotation Templates – A clipboard, so to speak, of annotations templates that are preset and ready to implement without having to do over each time. For example, we always add a subscription annotation on our videos. It would be nice to be able to click a button to re-apply that annotation to a new video vs. having to re-create the annotation every time.
- Instant Custom Thumbnail - It would be nice to have the option to select your a custom thumbnail image sooner in the process rather than having to wait until the video itself is processed. If you're going to use a custom thumbnail anyway, what does it matter?
- Subscription Feed Control – What if you could control how often and when your videos hit your subscribers' feed. Perhaps you don't want to schedule the video itself, or make it unlisted/private, but you still want to control when it hits users' subscription feeds.
- Playlist Subscriptions – The ability for people to subscribe to your playlists on your channel, rather than just your channel as a whole.
- Comment User Control - How about if you could also control who can and can't comment on your videos?
- Subscriber Analytics - We have some analytics about the views generally overall on our videos and channels, but what about if you could know specifically just how your subscribers are interacting and engaging with your videos and what they're watching and who's watching what?
- Social Beyond Comments - This isn't a defined feature as much as it is a request for some more interesting ways to really engage and interact with our subscribers and our viewers on a more intimate, deeper level than we currently have, which is basically just comments. What suggestions do you have for to improve the social interaction around videos on YouTube?
- Video Exposure & Promotion – Again, not a defined feature, but something that we feel is in need of discussion - How do you think YouTube could better promote the content that each of us are making? Keeping in mind that there are millions of videos uploaded all the time; 72 hours are being uploaded every minute, how could YouTube best serve that kind of massive content load and really highlight and feature the ones that are the best?
More YouTube News Items
Creators Moving Away From YouTube?
Jim Louderback recently wrote an article about why many creators are moving away from YouTube. Jim covers the pros and cons of making a move to other platforms. Many creators believe that using other sources will offer more revenue for their content or better serve their viewers. In addition, Kevin Nalty offers the opposite view of why it’s best to stay on YouTube as a creator.
YouTube & Google + Profile Name Update
As previously covered, YouTube now has the ability for those of us who are partners to use our Google+ profile name instead of the channel name. The advantage is if you have a channel name you’d rather no longer use and would prefer that it shows your name instead that is now available. Keep in mind, it is not going to be the best option for everyone to use their Google+ profile name. We are stilling waiting for the option to be able to use company or brand names on Google+ in place of a channel name.
XBox Live Now Offers a YouTube App
The XBox Live YouTube app is now available for anyone who is a Gold XBox Live subscriber. When you log in to XBox Live there will be a prompt to download the update if you already have the YouTube app set up. This is good for subscribers because it adds new channel features, music videos and the ability to access the full YouTube experience and content. It is also good for creators because it is an additional device for viewers to see our content and ads which in turn means additional revenue.
View The Full Video Transcript:
Hey Guys! Welcome to an episode of the Reel Web, where every week we just highlight some online video news from the week before. And this week I'm traveling—I'm on vacation at my brother's house for a couple of days. So, I still wanted to give you guys like a real quick update. And unfortunately there's not a whole lot, but I want to talk at some things at the end about some new YouTube features and get some of your input and feedback about some of that stuff.
But first of all, the first thing that came up last week is that YouTube now has the ability for those of us who are partners to be able to use like our Google+ Profile Name in place of our channel name. We talked about that like a while ago. It was just kind of available for everyone, but now fully pledged partners can do it.
So if your channel name is like, you know, "Cat Licker 69" as we talked about before and you'd rather that show your name instead because you want to move away from that. There's a link in the description below that has a whole full article and that explains how you can go and make that switch. So the change might not be for everyone. Some of you guys might have a channel that's branded for your company or your brand and not through your name; this is for names only. So if you have a profile page, like a company page on Google+ and you want to use that name instead of your channel name, that is still forthcoming. You can't do that quite yet, but hopefully sometime soon.
Also YouTube announced their new XBox Live YouTube app that is now available for anyone who's a Gold XBox Live subscriber. Next time you log in to XBox Live, it should prompt you to download the update if you already have the YouTube app set up. And basically it's just adding new channel features. It's adding new music videos. It's adding the ability for like the full YouTube experience, which as far as I understand that just means like, hey we can show more ads. It gives more content now on the XBox as well as the other devices. Which is good for those of us who are creators, because now we have more ads of our stuff being displayed on more platforms across different devices and that means we get paid a little bit more money than we used to.
There's another interesting article—link up to it below, by Jim Louderback, who guest hosted on AllThingsD about why people are jumping ship from YouTube. There are a lot of creators who are going elsewhere. Trying to take their audiences to other platforms in order to get more money for the content that they're creating or maybe even to better serve their community they feel. And he talks about some of the pros and cons of that. Kevin Nalty also had a post—kind of a rebuttal, kind of a support, kind of going both directions. That one is linked up below as well. It's really interesting if you have any kind of issues that you think like, "Maybe I could do better with my content off of YouTube, maybe on my own WordPress website or my own platform that I create, or maybe Bullet.TV, or Vimeo, or another platform or something on maybe a mobile app." It talks a little bit about what Phillip DeFranco is doing with that stuff as well, so it's interesting. The bottom line is—stay on YouTube—it's always changing; it's always developing. There could be another player that comes in and just kind of swoops everything out from underneath YouTube, but for now YouTube is kind of the place to stick with.
Real quickly, I'd like to hear from you guys, some of your ideas and suggestions for features that you want YouTube to add. I recently compiled a list of different features that I've seen kind of suggested at different places of things that they would like to see added to YouTube. And I'd love to hear what you guys think about each one of these. For example, the ability to add multiple level access accounts to your YouTube channel that people from different levels could access in certain parts. If you're like a collaboration channel, like here at ReelSEO we have a lot of different people uploading different content all the time, so it would be great to give other people the ability to use their accounts to access our account and just have limited access, that kind of thing.
Also, do you think it would be really helpful if we had the ability for users to have like a clipboard of annotations that are all kind of preset and ready to go that you could kind of copy and paste and just automatically set into each one of your upcoming videos? Or how about the option to select your thumbnail image sooner in the process than later? Rather than having to wait for the whole thing to finish processing, if you could do it real quickly, like right at the beginning—upload your thumbnail or select one of the ones that they give you.
Or what if you could control how often and when your videos hit your subscribers' feed. Would that be a feature you'd be interested in? Another popular request is the ability for people to subscribe to your playlist on your channel, rather than just your channel as a whole. Do you think it would be beneficial to you if you could just offer subscriptions just to your individual playlist, kind of like a show or a series? How about if you could also control who can and can't comment on your video, is that something that you would use?
And a really big one for us here at ReelSEO, that I think is important for you too, is increase social interaction around your video content. I would love to hear your ideas in the comments below about how you think YouTube could really step it up here to really enable us to really engage and interact with our subscribers and our viewers on a more intimate, deeper level than we currently have, which is basically just comments. Other than that, we've got to take it outside of YouTube. So how would you suggest that they improve the social interaction around videos here on YouTube?
Another common idea is about subscriber analytics. We have some analytics about the views generally overall on our videos and channels, but what about if you could know specifically just how your subscribers are interacting and engaging with your videos and what they're watching and who's watching what? What kind of analytics would you like to see there, that are specific just for your subscribers? Comment below and let us know about that as well.
Promotion on YouTube is another big one that I know a lot of us want to see. I would love to hear your ideas also. How do you think YouTube could better promote the content that each of us are making? Keeping in mind that there are millions of videos uploaded all the time; 72 hours are being uploaded every minute. How could YouTube best serve that kind of massive content load and really highlight and feature the ones that are the best? Give your ideas there below as well. I know that's a feature that all of you want so no questions there. Just how they execute it is the question for this.
And finally, of course any other features that you would love to see YouTube add. Please add those in the comments below as well. Maybe we can even get YouTube to notice this video and maybe take some of our ideas and prioritize some of the things that they're maybe hopefully implementing already. So comment below and leave all your stuff. I'd love to hear from you guys or video responses. That would be awesome, too, if you could go into a little more detail about these things and leave a video response to this also.
Join us on Thursday for our Creator's Tip video, when we talk with Josh Rimmer about his creative process. We talked about how do you respond when you hit a creative roadblock? How do you push through that? How do you get through that? How do you come up with ideas when you just can't come up with anything? That's coming up on Thursday.
So subscribe if you're not already, if you want that video content and way more of the stuff that we're doing for you guys here all the time. Thanks for hanging out and I'll see you guys again next week for another look at the Reel Web. Bye.