Oh joy. The grand social networking experiment from Google, called Plus One (or, +1) is expanding, and now it's coming to YouTube. Now you can let everyone in your (Google) network know about what videos you're watching, or find new videos for your own enjoyment by checking out the recommendations of your friends. While I'm not sure +1 has much chance of challenging Facebook--like... ever--there are still some interesting things to take note of regarding this growing service.

+1 Buttons For Publishers

Google is partnering with a few high-profile online publishers to help promote +1. They include The Huffington Post, Rotten Tomatoes, Reuters, & TechCrunch, among others. These publishers will start displaying a +1 button in the near future--at least, that's what Google says. I can't find it on any of these sites just yet, so we'll have to take Google's word for it.

But regular Joe's like you and me can put the +1 button on our site as well. You can grab the code or read more about implementing it at the special "+1 Your Website" help page.

Here's the video they made in March explaining the +1 button, in our own player, with the +1button:


+1 Buttons On YouTube Videos

Google is also rolling +1 out to some of their own properties, like the Android Market or Product Search. Or YouTube. Again, we'll have to take their word for it, because I can't find any +1 buttons on YouTube just yet, but they claim they should be showing up anytime. And it sounds like it's site-wide, so that the buttons will appear on every video.

We finally have a way to be social with our YouTube videos. Oh wait... we already had tons of ways. This is really just... one more new way. Fair enough. I hear there are people using +1, I just don't know any of them.

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What The +1 Roll-Out Means

I'm pretty sure the future of Google search is directly tied to social behavior. Specifically, I think it's going to be tied to likes, dislikes, reviews, and now +1's. Links have long been the dominant currency of trust in the eyes of Google, but they're rapidly finding that there are newer, better measures of how important a particular source is to a particular person.

It's entirely conceivable to me that in the near future websites are going to need to be "liked" on Facebook, reviewed well on Yelp, and recommended via +1 in order to rank well. And while I poke a little fun above at how late to the party Google is on social, they've proven before that they have the distribution capabilities to jump into a new marketplace and get enough attention to succeed--Android, anyone?

Of course, they've launched numerous new products and services in new markets (new to them, that is) that have flopped as well. But social is so crucial to today's Internet--not to mention the Internet of the future--that I can't see them giving +1 anything but their very best effort. Which is exactly what they're doing by rolling it out to their other major properties like YouTube. In the blink of an eye, that puts +1 on the radar of millions of viewers. Whether they use it or not... remains to be seen.

  • Julie Perry

    Anyone notice that the old "Like" (thumbs up/thumbs down) button on YouTube has been replaced by the "Share +1" button for Google+. (Apparently, not everyone has it yet)...

    Here's a screenshot -- pardon my crap MS Paint skills: http://twitpic.com/8wrq90.

    It was one thing to have it as the option to +1 a video, but surely they can't be serious that they're going to force all YouTubers to have a Google+ account in order to like a video. I tell ya, the more they force people to sign up, sync, and integrate stuff, the more they annoy me.

    ~Julie Perry

  • Brian Schwartz

    Thanks for the great insight and being an Evangelist for the next big Social Phenomena. Added your informative video about +1 to the AddPlusOnetoWebsite.com Blog - Cheers.

  • http://www.alarmfiyatlari.net kamera sistemleri

    I wonder if it also has a dislike feature which is frequently abused for example on YouTube. I understand that any rating counts for more than no rating but rating with the intention to do harm rather than good to someone is pathetic.

    We will try to get as much as +1 we can because we know the benefit of it with seo prespective (and soon we will see many people started to sell +1 as well) but a normal user do not know about it and where facebook like button is one step ahead from it.

  • http://www.facebook.com/profile.php?id=100361750022323 Video Leads Online

    So.. now that Google Plus (G+) is close to being released to all of us... perhaps the Plus 1 (+1) thingy is more of a threat to Facebook... funny how 1 month can make a difference in outlook of things, eh?

  • http://www.facebook.com/profile.php?id=100001030308322 Dhika Rhee


  • http://www.facebook.com/profile.php?id=100000848964296 Ayats ALbagory Aisiterukucluk


    • http://www.facebook.com/profile.php?id=100000404611829 Denden Darisman

      naon atuh ah.......

  • http://www.facebook.com/profile.php?id=100002066936264 Oliver Bishop

    waitng to see what google +1 can do for us marketers.

  • http://timschmoyer.com/ Tim Schmoyer

    This seems so dumb. YouTube already has a "thumbs up" button that is used fairly commonly across the site. Why add a +1 button? Why not just take the thumbs-up stats and use that for the same purpose?

  • David Pavlicko

    It'll be interesting to see how the +1 button does - eventually they'll come a time when every website has 1000 likes, 1000 +1's, 1000 local reviews....and then what? who knows....as a side note, did you notice the new in-line youtube previews (filmstrip style) that are showing up in organic search? I haven't seen anyone mention it so I thought I'd let you know...I did a quick write up if you want to check it out. http://seo-harmony.com/expandable-youtube-videos-insearch/

    • http://www.facebook.com/profile.php?id=1177363116 Mark Robertson

      Totally - we noticed that last week and I've been meaning to finish that post for a week :) I should have that up shortly, sometime today.

  • Webstats Art

    I am sure the same people who have have been training robots to maintain hundreds of thousands of fake Facebook accounts from different IP ranges also have the same number of fake Google accounts too. You know the ones I mean? I guess they just started drooling about the money they are going to make from desperate people who are afraid of living without LIKES or PLUS ONE