You may have read our post titled, "What's Your Online Video SEO Reputation Worth?" about the brand, trademarks, and reputation management session at SES San Jose 2009. We caught up with Sage Lewis, President of SageRock Digital Marketing after he was done moderating this informative session.
Sage talks about challenges with online video and debates whether or not marketer's should allow comments when posting videos to YouTube. If you allow commenting, you open yourself up to exposure of possible negative comments. However, if you disable commenting, you look like "you dont get the medium."
"All of those problems are far outweighed by the power and benefit of doing online video. ...Search has evolved very interestingly and that primarily has to do with universal search... Google is now injecting videos directly into the search engine results pages"
Video & SEO Reputation
Sage gives an example of how online video can drastically affect search engine rankings and highlights the example of the "United Breaks Guitars." As he states, if you do a search in Google for "United Airlines", you will see that the video shows prominently in the 3rd Organic position. So you can see the power of using online video for SEO reputation management. After this viral video hit, United did pay for the guitar that was broken.
"There's a really great opportunity of getting new organic listings in the search results by using online video"
Thanks to Sage Lewis of Sage Rock