As part of the Search Engine Strategies San Jose Conference & Expo last month, YouTube and Google sponsored a day long event with ClickZ, the Social Media & Video Strategies Forum which featured a variety of speakers who explored the successes and failures experienced by companies, celebrities, and politicians in using video in the online social sphere. We had the opportunity to speak with Kristin Kovner, Industry Marketing Manager with YouTube about their sponsorship of the track and what’s new and exciting with YouTube.
YouTube was excited to bring this first-ever full day event dedicated to video and social media to the SES community. Kristin said that people are really hungry for information on how to bring video and social media into their marketing plans. One of the main messages that YouTube brought to the audience at SES this year was around Promoted Videos.
It’s a pay-per-click model similar to Google Adwords which YouTube launched late last year that enables video content owners to promote their videos across YouTube through keyword-based targeting. Content owners set cost-per-click values and pay only when someone clicks to watch the video. With 90 millions unique monthly visitors to YouTube and now the second largest search engine on the web, after Google, many content owners and marketers have found this a great way to surface their videos on YouTube Search Results pages, within Related Videos and on the YouTube homepage. More information on editorial and format guidelines are here.
We asked Kristin about the interplay between video and social media and from her perspective,”video is a social medium” because video is about sharing and sharing to YouTube is the new viewing. You don’t just watch but you friend, tag, comment, rate and forward onto your other social networks. Video is really becoming part of people’s strategy and becoming part of the ecosystem of their marketing, not just part of their online marketing but part of their overall marketing plan.
This interview was recorded at the Search Engine Strategies conference in San Jose, August 11-13, 2009. Special thanks to our sponsor for video coverage of the conference, TurnHere. TurnHere Internet Video is a leading online video marketing services company. Check out the TurnHere affiliate program and earn money by offering online video marketing solutions to your clients.