Online Video Is REALLY Worth 20 MILLION WORDS!

Online Video Is REALLY Worth 20 MILLION WORDS!

In a recent post, I gave a hypothesis that when applying the saying, "a picture is worth a thousand words," a YouTube video could potentially be worth nearly 2 million words. However my publisher pointed out to me that one figure in my math was wrong! I told him I would be man enough to print the correction, as long as I could be accompanied by another cheesy graphic featuring myself.

Here is where I got my math wrong: I had said that a YouTube video was worth 3,000 words a second. Truth is, with 30 frames in a YouTube video, that makes for 30 x 1,000 = 30,000... NOT 3,000!

So with the maximum allowable standard length of a YouTube video being 659.99 seconds, times that by 30,000, and you come up with 19,799,700 words! (That's approximately 20 million.)

Is it a breakthrough in explaining the value of video to others? Or just a lame excuse for shameless self promotion? (Hey, I got you to read this far, didn't I?)

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About the Author -
Grant Crowell is a veteran “social video stylist” working in video marketing since 2005. He has worked in the online marketing industry since 1996 providing digital strategies and development to enterprises and entrepreneurs of all sizes, including Video SEO, YouTube marketing, video UX best practices, performance testing, legal issues and ethics. Contact Grant @ View All Posts By -

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