YouTube Let's Creators Fundraise Through Annotation Links to Kickstarter & IndieGoGo

YouTube Lets Creators Fundraise Through Annotation Links to Kickstarter & IndieGoGo

Andy Stack, a YouTube product manager, today announced on The Official YouTube Partners & Creators Blog that YouTube has teamed up with Kickstarter and IndieGoGo to enable users to link directly to project pages on these platforms through annotations.

YouTube Lets Creators Fundraise Through Annotation Links to Kickstarter & IndieGoGoKickstarter is a crowd funding website for creative projects.  It was founded in 2008 by Perry Chen, Yancey Strickler, and Charles Adler.  Kickstarter has funded a diverse array of endeavors, ranging from indie films, music and comics to journalism, video games and food-related projects.

YouTube Lets Creators Fundraise Through Annotation Links to Kickstarter & IndieGoGoIndieGoGo is an international crowd funding site.  It was founded by Slava Rubin, Danae Ringellmann and Eric Schell in 2008. IndieGoGo’s headquarters are in San Francisco, CA.  As of 2011, it has hosted over 45,000 funding campaigns in areas such as music, charity, small business and film.

In his post, Stack said,

“Over the past year, crowdsourced fundraising has exploded as great way to raise money for creative projects. We’ve seen lots of you using platforms like Kickstarter and IndieGoGo to fund projects, and we want to make it easier for even more of you to use these tools. We’ve teamed up with these platforms so you can now link directly to project pages on Kickstarter or IndieGoGo through annotations.”

To use the feature, go to your Video Manager, click “Edit” and select Annotations. You can find more information on annotations in the YouTube help center and here.

YouTube Lets Creators Fundraise Through Annotation Links to Kickstarter & IndieGoGo

Among the creators who have funded projects through these platforms are Freddie Wong, who used Kickstarter for Video Game High School and James Rolfe, who used IndieGoGo for Angry Video Game Nerd: The Movie.  Other creators are already using the new annotations feature to help fund their latest projects, and you can see examples at both Kickstarter and IndieGoGo.

Here's an example of a producer trying to fund a new Documentary through a kickstarter campaign and you can view the campaign here.  As of the time of writing this, $5900 has already been donated from 155 different backers.

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Posted in YouTube Marketing
About the Author -
Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services.  Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive.  He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences. View All Posts By -

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