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YouTube Suggesting Videos From Google Plus Friends On Homepage

  |  1 year ago   |  
YouTube Suggesting Videos From Google Plus Friends On Homepage

Late last week I brought you the story that Google Plus had finally integrated YouTube into the Google Plus experience. There's a search function that's pretty handy, and you can watch your favorite YouTube videos or share them easily with friends and circles through your Google Plus stream. And now a part of Google/YouTube's motivation has been revealed, as videos from your Google Plus friends are now showing up on the YouTube home page as recommendations.

YouTube Suggesting Videos From Google Plus Friends

The YouTube home page has always been heavy on recommendations--they want to help you find the content you want, even if you don't know you want it.

And indeed, today the first row of recommendations is, as it has been for a long time, based on videos I've already seen. The selections are being offered "because you watched..." some related video.

But just below that now there's a slew of new video recommendations, taken directly from my Google Plus friends like the ReelSEO account, Larry Kless, Mark Robertson (ReelSEO's founder), and others. Here's a look:

YouTube Suggesting Videos From Google Plus Friends On Homepage

This is pretty huge. Not only can video marketers now count on a consistent video experience in sharing videos through Google Plus's social network, but they'll also get their videos spotlighted whenever any of those Plus friends end up on the YouTube home page.

This makes me want to go through and curate my Google Plus friends list again, with an eye toward adding a bunch of new friends that are video creators--I might follow Freddie Wong, for instance, or Nalts.

This also helps YouTube's home page improve, I think. I've written before how useless I usually find YouTube's video suggestions to be. So replacing suggestions based just on my viewing history with videos created by people I'm already friends with? Genius... and it makes me WAY more likely to stick around a while and watch some videos.

It'll be interesting to see what other ways Google Plus and YouTube find to play together--I'm sure this is just the beginning.

Posted in Youtube Marketing
2013 Video Marketing Summit
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About the Author -
Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. View All Posts By -

What do you think? ▼
  • Kaziel

    Finally they're puling in the new features, they should mainly focus on intergrating what user love about facebook (diversity of different things) and avoiding what they dislike (sudden major changes right after you get use to the old one.) Youtube seems much better at making it's changes, always one by one nothing major, like the new format for suggested videos after you finish watching a video. They don't draw attention to the changes they plan on making. They let you find them on you're own and leave you feeling like you have a lil secret. Some have been more obvious then others. As for Google+ and Youtube alongside why doesn't Google+ do advertising on Youtube like it has started doing on tv? It would make more sense to advertise online then on tv, no? You can't gurantee everyone who sees a commercial on tv has internet access, but you can gurantee anyone who sees it on Youtube does.

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