For this week's Creator's Tip we're going to be taking a look at how third-party statistics tracking & measurement tools for YouTube can help you improve your content and marketing strategies. We interviewed Jason Urgo, who runs socialblade.com, a free tool for tracking YouTube stats. Jason offers up some tips as to how to leverage statistics tracking tools like Socialblade to better understand your competition as well as evaluate your own efforts in YouTube.

Making Use of YouTube Statistics Tools

We all know that analytics are a very valuable thing to content creators, because it allows them to alter their content and strategies based upon what is working and what isn't. Making use of this information requires constant attention, so it's extremely valuable to find a good set of tools that can serve long-term.

What is Socialblade?

"I guess over the years [socialblade] been a couple of different things.  But sort of the niche it’s found to be the go-to place to go to look at your YouTube statistics as well as anyone else’s..." Says Urgo.

You may be asking why socialblade even exists, since Youtube offers extensive analytics already using private data. While socialblade cannot offer the same information that Youtube can, what they can do is offer you statistics on your competitors. This allows you to look at how their videos are doing, and make any necessary changes in order to remain competitive yourself. This is all public information, but socialblade gathers it into one convenient area. They also offer two statistics that are more calculated: estimated earnings and an SV score.

Estimated earnings are exactly what they sound like. Socialblade takes several factors, like how much you make per cost per click,  and averages them to give you your estimated earnings. An SV score is slightly more complicated.

"...Socialblade provides an SV score which is sort of, it looks at a whole bunch of different matrix like how many views you’re getting, how many people have you in their other channels box, things like that, and it ranks your influence on there, so that’s another calculated matrix." Urgo explains.

This score can also project approximately how many subscribers you will get in the future. All other information is taken directly from Youtube.

Helping the Little Guys

There are other sites besides Youtube that offer comparable services to socialblade, so the question remains: why choose them? To start off, the fact that they're free is a nice benefit. Those calculated statistics are also unique to them, providing a nice tool that other sites don't offer. What probably appeals to newer content creators the most, however, is their subscription policy. Sites with comparable services usually have a subscription base requirement. If you don't have the required number of subscribers, you can't make use of their services. Socialblade has a requirement of five subscribers, which anyone should be able to meet easily.

There are a ton of other features, including some new ones in the works, available on their website. Check out the video above for more details, and be sure to visit their website to see for yourself at http://socialblade.com/.

  • Sagar Sutariya

    it's really awesome as I am looking to track my competitor channel.. Thanks buddy .

  • ChrisAbbott

    great video guys....

    • http://www.reelseo.com/ reelseo

       @ChrisAbbott Thanks Chris for the support ;-)

  • http://www.basicpodcastingtips.com/ Ileane

    I applied for SocialBlade and got turned down. Do you know if the criteria is listed anywhere? thanks. 

    • timschmoyer

       @Ileane What do you mean, you got turned down? The requirements of being entered into their system are pretty low, as we discussed in the video.

      • http://www.basicpodcastingtips.com/ Ileane

         @timschmoyer Hi Tim, here's a screenshot of the message I got http://imm.io/s8VU

        • timschmoyer

           @Ileane Oh yeah, that's to become a full YouTube partner. That's different than just being able to see your stats on the site.

        • http://www.basicpodcastingtips.com/ Ileane

           @timschmoyer I'm really confused now. I wasn't trying to apply for YouTube partner - I thought the YouTube partner applications were on hold anyway. I am totally missing the point of this site and how it can benefit someone like me.  

        • timschmoyer

           @Ileane While Socialblade has the ability to grant full YouTube partnership status to accounts that meet their criteria, the main function of the site is to see the stats and analytics of both your youtube channel and other people's channels.

  • http://www.thinkbigonline.com.au/ AlisaT

    Hi Tim, that was my first Creator's Tip video and I especially liked your laid-back style. I was glad that you pushed him a few times to say, "Why is Social Blade special?" He does make an excellent point when he says that, as long as you have 5 subscribers, you can get on the site. You make an even better point when you say that people can therefore subscribe to their own videos from different accounts and meet Social Blade's requirements. LOL.
     
    When I saw that the interview was over 7 minutes, I thought, I don't have time to watch. But then I enjoyed it and was surprised how quickly the 7 minutes flew -- reminded me of another article I just read http://www.thinkbigonline.com.au/video-marketing-how-its-content-is-shaping-power-and-reach/ which highlights how we THINK we don' have the attention span for longer than a minute. You clearly had me at Hello. :-)

    • timschmoyer

       @AlisaT Thanks! This is really good (and encouraging!) feedback. I strive for solid content that moves at a decent pace more and don't worry so much about it's total length. The alternative is to strive for solid content that's crammed into a certain amount of time and feels rushed or ultimately unhelpful because of it. Glad to know I'm hitting a good balance!

  • ChrisAbbott

    great video guys....

    • http://www.reelseo.com/ reelseo

       @ChrisAbbott Thanks Chris for the support ;-)

  • http://www.basicpodcastingtips.com/ Ileane

    I applied for SocialBlade and got turned down. Do you know if the criteria is listed anywhere? thanks. 

    • timschmoyer

       @Ileane What do you mean, you got turned down? The requirements of being entered into their system are pretty low, as we discussed in the video.

      • http://www.basicpodcastingtips.com/ Ileane

         @timschmoyer Hi Tim, here's a screenshot of the message I got http://imm.io/s8VU

        • timschmoyer

           @Ileane Oh yeah, that's to become a full YouTube partner. That's different than just being able to see your stats on the site.

        • Ileane

           @timschmoyer I'm really confused now. I wasn't trying to apply for YouTube partner - I thought the YouTube partner applications were on hold anyway. I am totally missing the point of this site and how it can benefit someone like me.  

        • timschmoyer

           @Ileane While Socialblade has the ability to grant full YouTube partnership status to accounts that meet their criteria, the main function of the site is to see the stats and analytics of both your youtube channel and other people's channels.

  • http://www.thinkbigonline.com.au/ AlisaT

    Hi Tim, that was my first Creator's Tip video and I especially liked your laid-back style. I was glad that you pushed him a few times to say, "Why is Social Blade special?" He does make an excellent point when he says that, as long as you have 5 subscribers, you can get on the site. You make an even better point when you say that people can therefore subscribe to their own videos from different accounts and meet Social Blade's requirements. LOL.
     
    When I saw that the interview was over 7 minutes, I thought, I don't have time to watch. But then I enjoyed it and was surprised how quickly the 7 minutes flew -- reminded me of another article I just read http://www.thinkbigonline.com.au/video-marketing-how-its-content-is-shaping-power-and-reach/ which highlights how we THINK we don' have the attention span for longer than a minute. You clearly had me at Hello. :-)

    • timschmoyer

       @AlisaT Thanks! This is really good (and encouraging!) feedback. I strive for solid content that moves at a decent pace more and don't worry so much about it's total length. The alternative is to strive for solid content that's crammed into a certain amount of time and feels rushed or ultimately unhelpful because of it. Glad to know I'm hitting a good balance!