For this week's Creator's Tip we're going to be taking a look at how third-party statistics tracking & measurement tools for YouTube can help you improve your content and marketing strategies. We interviewed Jason Urgo, who runs socialblade.com, a free tool for tracking YouTube stats. Jason offers up some tips as to how to leverage statistics tracking tools like Socialblade to better understand your competition as well as evaluate your own efforts in YouTube.
Making Use of YouTube Statistics Tools
We all know that analytics are a very valuable thing to content creators, because it allows them to alter their content and strategies based upon what is working and what isn't. Making use of this information requires constant attention, so it's extremely valuable to find a good set of tools that can serve long-term.
What is Socialblade?
"I guess over the years [socialblade] been a couple of different things. But sort of the niche it’s found to be the go-to place to go to look at your YouTube statistics as well as anyone else’s..." Says Urgo.
You may be asking why socialblade even exists, since Youtube offers extensive analytics already using private data. While socialblade cannot offer the same information that Youtube can, what they can do is offer you statistics on your competitors. This allows you to look at how their videos are doing, and make any necessary changes in order to remain competitive yourself. This is all public information, but socialblade gathers it into one convenient area. They also offer two statistics that are more calculated: estimated earnings and an SV score.
Estimated earnings are exactly what they sound like. Socialblade takes several factors, like how much you make per cost per click, and averages them to give you your estimated earnings. An SV score is slightly more complicated.
"...Socialblade provides an SV score which is sort of, it looks at a whole bunch of different matrix like how many views you’re getting, how many people have you in their other channels box, things like that, and it ranks your influence on there, so that’s another calculated matrix." Urgo explains.
This score can also project approximately how many subscribers you will get in the future. All other information is taken directly from Youtube.
Helping the Little Guys
There are other sites besides Youtube that offer comparable services to socialblade, so the question remains: why choose them? To start off, the fact that they're free is a nice benefit. Those calculated statistics are also unique to them, providing a nice tool that other sites don't offer. What probably appeals to newer content creators the most, however, is their subscription policy. Sites with comparable services usually have a subscription base requirement. If you don't have the required number of subscribers, you can't make use of their services. Socialblade has a requirement of five subscribers, which anyone should be able to meet easily.
There are a ton of other features, including some new ones in the works, available on their website. Check out the video above for more details, and be sure to visit their website to see for yourself at http://socialblade.com/.