How To View and Analyze YouTube Statistics for Any Video

How To View and Analyze YouTube Statistics for Any Video

If you are an avid YouTube user, then you are likely already familiar with YouTube's video analytics functionality, YouTube Insight. YouTube Insight will provide you with information on how many people have viewed your video(s), what part of the world they are in, where views originated from and more…  But – did you know that you can also look at the statistics for almost any YouTube video, including those of your competition?

How To Check a YouTube Video's Stats

NOTE: The user who uploaded the video has the option to disable the display of statistics.  As a result, this may not be available for all videos.

  1. First, go to the YouTube video page that you want to analyze. Make sure that you are on the individual video landing page and not the YouTube user's channel page.
  2. How To View and Analyze YouTube Statistics for Any VideoOn the lower right hand side of the video you will see a box, with the total number of views displayed along with a double down arrow next to it. Click this arrow and the video's statistics will expand.
  3. The statistics will be separated into total views, total interactions, links to the video, audiences and honors.

Interpreting YouTube Video Statistics

Total Views

This shows you the total number of views that a video has accumulated over it's life span. Interesting to see the growth over time and key events that may be driving traffic to the video.

How To View and Analyze YouTube Statistics for Any Video

Comments, Favorites, Ratings

These numbers will show you engagement statistics for the YouTube video. The higher the number of these interactions, the more engaging the video is for viewers.  As you already know, engagement metrics can directly impact the success of a video on YouTube.

Referrals and Inbound Links To YouTube Video

This is the most interesting section in my opinion. Here you can see where the video views originated. You can see where the video was embedded off of YouTube, sites that link to the video, keywords that users searched for to discover the video, if the video was referred by a related YouTube video, and more. This is the most useful tool for determining what has been driving views for the YouTube video in question.

Audiences

Here you will be shown demographics of the audience – the gender, age and geographic location of the video viewers. Often times you will find information that may come as a surprise to you.  As a marketer, this information may help you identify a target market that you were not considering, all by looking at the audience of your competition.

YouTube Honors

This section will show what, if any YouTube honors the video has received. This includes things like most viewed, most discussed, and top rated in a given time period/category/country. Getting on these lists greatly increases a videos visibility and viral video potential.

Acting on the Competition's Video Data

There are a number of ways that you can take the information from another video's YouTube statistics and use it to your advantage. If you are just beginning to make the dive into internet video marketing and YouTube marketing in particular, a good first step for you will be to analyze the successful videos of your competition (if there are any). Look for and analyze videos with high views, comments, favorites and ratings and then learn what may be driving this engagement and why.

Analyze the sites that have embedded the video, are there any blogs or websites in your industry which generated a lot of traffic that you could reach out to? Having your video content embedded and linked to on sites outside of YouTube in addition to your own website can be a tremendously effective tactic for generating views, comments and overall higher video search engine rankings. This section will also show you the terms by which people searched for in order to discover these videos on YouTube, which can provide you with additional keyword research and insight for  optimizing your own videos for search.

What are the users saying in the comments (both good and bad)? Listening to the audience is the often times the best way to create content that your target demographic will enjoy and share. If your competition has already entered the Internet video space, you can use their feedback to your advantage. YouTube is known for having some ridiculous comment threads, but trust me, there's gold in that trash heap.

What is the demographic of the audience? Perhaps the audience for the video is not what you had assumed it was. You can tailor your content towards the actual audience rather than trying to determine who the audience will be prior to creating your videos. Additionally if you see that your content is geographically focused, you can edit your video to more effectively target those areas. The more your video content speaks to your target audience, the better your results will be.

Do you have any other tips or tricks for analyzing YouTube Statistics? Let us know in the comments!


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About the Author -
CJ Bruce is a Founder and the Managing Director of New Antics, a video marketing company with patented interactive video technology called PayRoll®. CJ regularly consults and creates video marketing strategies for businesses and content creators to drive awareness, traffic and revenue. View All Posts By -

What do you think? ▼
  • http://www.VideoLeadsOnline.com/ Ronnie Bincer

    Nice tips (especially on how you can try to gain info from your competition) – do you know of any way you can see the Hot Spots (how long someone watched) on others' videos?

    I'd like to know if people abandon the longer videos or watch most of them (in the technical tutorial space) as I am starting a video series on Droid Phone Tutorials (youtube.com/usemydroid) and I am finding it hard to make a video of much value that is 3 min or less.

    • http://www.reelseo.com/ Mark Robertson

      There isn't a way but honestly, I wouldn't worry about it. If it is
      compelling enough, they'll watch it.

      • gfunk

        Correct. You can't see Hot Spots for other users. As for how to avoid drop-off for longer content, as Mark says it all depends on the content.

        One thing to keep in mind is that even for primarily longform sites the average per-video viewing duration is still quite low. If you look at comScore or Nielsen data you see roughly 5-6 min duration per video vs 3-4 min on primarily shortform sites. In other words drop-off is a universal phenomenon.

        If it were me I'd focus on making the most compelling content possible and then try to edit it down to as small a size as it can sustain. Keep as much of the most interesting content as early as possible in the video. Drop-off isn't to be feared if you've gotten your message across.

        Greg Funk
        Product Manager, Google

        • http://www.VideoLeadsOnline.com/ Ronnie Bincer

          Just as a followup to an old comment … I've been surprised that in the how-to technology space the longer videos (6 – 9 minutes ) actually seem to garner more views than when I make shorter ones! The videos are training on how to use Droid phones.

  • http://twitter.com/ScottMeis Scott Meis

    Great post, thanks for posting CJ. I just recently saw this addition and being a huge fan of the regular Insights tool I was quite intrigued to see YT open up all of these analytics to the public on any video. Very good competitive tool indeed, cheers.

  • Dawn

    I see lots of posts touting Insight's demographics features, but none explaining how Google determines these numbers. Anyone know?

  • http://www.facebook.com/cjbruce CJ Bruce

    Thanks for the comment Scott! Dawn, as far as I know the demographic numbers are based on those users with YouTube accounts who have said whether they are male or female and what age they are.

  • Steveparsons100

    How long does a viewer have to watch a video before it is classed as a view.
    1 second ? – 50% of the video – All of the video? These are what different people have said but does anyone know…??

  • http://www.facebook.com/profile.php?id=9801759 Xander Friedlander

    Some of the videos I've looked at have very confusing graphs, I was wondering how this algorithm actually worked. The ever popular "Double Rainbow" video, for example (http://www.youtube.com/watch?v=OQSNhk5ICTI), shows that there were ~0 views (on the graph) at 1/07/2010, but the "significant discovery events" statistics imply that there were in fact 9 million views just from significant discovery events prior to the beginning increase of the graph at July 3. Am I reading the graph wrong, or is there a discrepancy between the way the statistics read vs. the way the graph is showing?

  • http://www.facebook.com/profile.php?id=534374275 Todd Houstein

    Anyone know how to filter out your own views? I am progressively creating an interactive series of YouTube videos, with a lot of annotations to link between the individual videos in the series. This requires a lot of testing to ensure all of the links work, and my views from this process seem to skew the stats. Check out: http://www.youtube.com/profile?user=SustainableLivingTas#p/u/0/j4EP4CYFFME.

  • DrGren

    Is there any way that I can access this data through the API? I know I can do it if the videos are mine, but is there a way to get hold of data in csv or xml format for ANY video?

    • http://www.reelseo.com/about/mark/ Mark R Robertson

      unfortunately no. It would have to be scraped and stored

  • http://www.facebook.com/profile.php?id=596690056 Itzel Aguilar

    Does anyone knows what "first view from ad" means?

  • ainebarbieri

    One of the videos I uploaded to YouTube was once included in a list of the most viewed in a week. This was some years ago. I'd like to see this information on YouTube but I can't find it anywhere. Do you know how I could recover this info?

  • ainebarbieri

    One of the videos I uploaded to YouTube was once included in a list of the most viewed in a week. This was some years ago. I'd like to see this information on YouTube but I can't find it anywhere. Do you know how I could recover this info?

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