Last Wednesday YouTube rolled out a new feature that allows their partners to schedule videos to be published at any date in the future. According to all the tweets flying around about the new feature, many of YouTube's top partners are singing its praises! Apparently they have been requesting this for a while.

So what are the benefits to YouTube for something like this? With all the features that could be released (not to mention bugs that could be fixed), why this and why now?

  • New YouTube Upload Scheduling Tips Hat to TV Programming youtube scheduling If YouTube wants to increase the number of web series' on their site, this allows episodes to all be uploaded at once and published at a very predicable time that can be advertised and promoted, much like a TV show.
  • It could lead to increased views for partnered videos (and thus more revenue for Google) because partners can now ensure that their videos show up in subscription boxes at peak viewing times.
  • It allows partners to continue to publish videos on regular, scheduled times even when they're traveling and tending to busy schedules. This keeps subscribers happy, creators happy, and thereby creates a more positive YouTube experience for everyone.

The part that will be interesting to watch is this: what happens when YouTuber partners all start scheduling their videos to publish at peak viewing times? How will subscribers react when at 6:59pm (for example) their subscription box is empty and at 7:00pm it's full of new videos? Personally, I appreciate having the videos more spread out, at least I do right now. Maybe that'll change as I grow to expect videos to show up at predicable times.

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Really, maybe that's what it comes down to -- predicability for subscribers. People often arrange their lives to catch TV shows at scheduled times; it looks like YouTube wants you to do the same for them.

  • Jackson Snyder

    I am tired of all the new features only going out to Partners, This would be easy for me, but no youtube has to be a dick and only let it for partners, its almost as if they only care about partners

    • Tim Schmoyer

      They reward the people who have proven to invest into the YouTube community on a wide scale and they like to offer incentive for others to do the same. I don't think it's matter of who they care about and who they don't.

  • Freaky The Scary Snowman

    Awesome! I am the one who submitted this idea, I am very happy they agreed with me :)

  • Ronnie Bincer

    I think that the scheduled release times will also help in getting better traction when you seem to have to add so much "extra" stuff to a video submission. All the VSEO stuff we do, like using the proper keywords in the titles, description & tags can be better managed if you have a series of videos now. You could upload a set of videos, add all the meta text (to all the videos in the series), but schedule the release dates to be at different times.

    This helps the continuity of the video's meta data and still lets there be a "steady flow" of content. So for a series of videos, I think this addition is a win/win for partners and their viewers.

    Plus the simple fact that sometimes you finally get a video ready to launch, but you think that you may get better responses to it if you make it public at night (as an example) and it happens to be morning time... this allows for a "time-released" video without having to log back in and say "now" to the YouTube Video.

    I'm not so sure that people are so focused on release dates & times yet on YouTube, but it probably depends on your audience & your content, eh?

  • Richard vd Boogaard

    So this is only going to be offered to partners? Regular users will not have this option?