This week on the Reel Web we offer a tutorial on how to use YouTube's new beta labs feature that lets you poll your audience with interactive survey questions served via YouTube annotations. We also discuss some online video news items from the past week including new monetization options on Vimeo, research regarding the impact of video advertising on TV ad dollars, why your subscribers numbers may be lower this week on YouTube and more.
YouTube's Questions Editor: Add Interactive Video Quizzes
Currently in beta testing, YouTube has a new feature that lets you add annotations that will poll your audience called the YouTube Questions Editor. To try it out, simply enable it on your account here. You will then see an option that when you edit your videos you can add an annotation to ask a question and poll your audience. Keep in mind, this feature only works on platforms that support annotations and is not available on iPhones or other mobile devices. When your audience is viewing your video from a desktop it will stop the video and they will see a question pop up with a couple different annotation options they can click on for their answer. This enables you to then go back to the analytics for the video and review the what the viewers have selected. At this time there is no way to automatically display the results, however, since this is the beta version it will likely be a feature once it is released.
How to Create Annotations with Questions, Quizzes, Surveys & Polls:
Here is the step by step process to set up the polling annotation:
- Enable questions by agreeing to enter the beta program.
- Click on edit in your video manager. In the upper corner of the tool bar click where it says 'Questions'.
- Enter your question. Enter answer options for your audience to vote on.
- Enter the time you want your poll to show up in the video. For example, if you want it to show up at the 15 second spot of the video you need to change the time code to read 15.0.
- Scroll to the bottom and click save changes.
- Click on annotations. You will see that at the 15 second mark the annotation is displayed. Now that you have that entered you have the option of change the length of the pause (the default length is 2 minutes).
- To add more questions repeat the process.
A couple of suggestions, first, it is probably a good idea to change the default pause time to about 15-20 seconds. Secondly, you can change font size and color depending on your preference as well as rearrange the question on the screen to adjust the look and feel. While you can slide it along the timeline we don't recommend that as the pieces don't work together well. It's better to edit the annotation by returning to the question section and making any necessary changes.
To find the analytics for the poll question you need to go to the analytics for the specific video NOT your general analytics. It will be found under annotation metrics.
Missing YouTube Subscribers?
You may have noticed that your subscriber numbers have gone down recently. Last week YouTube announced they would be removing all closed YouTube accounts and therefor removing those accounts from the subscriber stats. You are able to view how many of your subscribers had closed accounts by going to the subscriber account analytics in the back end of your YouTube channel.
Vimeo Enables Innovative Monetization Options
Last week Vimeo announced they would be adding a tip jar to videos showing on their site. While watching a video you have the option of tipping the creator whatever amount you want for the content they created. Whether this method is successful as a money producing method is yet to be determined, however the content on Vimeo is often more along the lines of short indie type films so viewers may be more apt to contribute to creator than they would on a platform such as YouTube. They have also announced that there will soon be an option that requires your audience to pay to view the videos giving creators a simple way to sell their videos.
Is TV Losing Advertising Dollars?
There are new statistics out which are looking at what is happening with advertising dollars that were normally going into TV. It covers whether advertisers are switching over to the web exclusively, how quickly that seems to growing and more. At this time there seems to be enough room for both platforms to coexist.
The Ultimate Way to Brand and Promote Your Products
For video marketers out there, it appears that telling stories is the most effective way to brand and promote your products and services. By attaching your brand or product to a story that people can relate to helps to engage your customers or audience and encourage greater brand loyalty.
QUESTION: How will you use YouTube's new Questions Editor?
View The Full Video Transcript:
On this week’s look at The Reel Web, we’re going to take you guys through a step by step process of how to use YouTube’s new annotations that let you poll your audience. Also, we’ll look at how Vimeo is giving its users some options to monetize content there, as well as some of the subscribers you notice might be missing from your subscriber account after last week. We’ll tell you what that’s about and much more this week on The Reel Web.
Hey, guys. My name is Tim Schmoyer, and welcome to another week of the Reel Web where every week we just highlight for you guys some of the online video news from the week before. This week there’s a couple of things we want to talk about at YouTube and Vimeo and some other things in general.
But first of all, let’s start with the new feature that YouTube just released. It’s actually in beta testing. You can enable it on your account if you want, and the link to do that, if you want, is in the description below. You’ll have to go there. You’ll see a screen that looks like this. And you’ll say blah, blah, blah. You’ll read it all. And then you’ll click yes, let’s do it. And then you will see a new option when you edit your videos that lets you add annotations that polls your audience and asks questions, similarly to this one. Obviously that only works if you’re viewing this on a platform that supports annotations, like your desktop. If you’re watching this on an iPhone, mobile device, your television, something like that, it’s probably not going to work. You’re going to want to go watch this on your desktop, and you’ll see exactly what happened there. But for the rest of you guys who are watching on a desktop, you saw that I had a question on top, and then you had a couple of different annotations you could click on, select your answer, and then the video just kept on playing. And now I have the ability to go back in the analytics for this video and see what you guys voted on, which poll option you guys selected the most, and keep that information totally to myself. Unfortunately, right now there is no way for me to automatically, publically display the poll results. Like I said, this still is in beta, and I’m sure eventually that type of feature will become available. But for right now it’s just private to the person that’s creating it.
But let me take you guys through a step by step process of how to set that up so you can begin to poll your own audience and ask questions of people who are watching your videos. After you’ve enabled questions by agreeing to enter into the beta program, the link for that is below, you’ll see a new button now. When you click on edit in your video manager you’ll see in the upper corner of your tool bar, it says questions. You click on that. You enter in your questions. You enter in a couple of options that you’d like for them to vote on. Enter in a little hint there if you want. And then the time part, this is a little bit confusing. This is the part of the video where you want this annotation to poll your audience, where you want it to show up in your video. So let’s say you want it to show up at 15 seconds into your video. You go there, you change the time code to read 15.0, 15 seconds and then that annotation will show up right there at that spot. Then you go down to the bottom, click save changes, and you probably won’t see anything change on your screen, but it has saved. Go to annotations. Click on that, now, on the top bar, and you’ll see right at 15 seconds where that annotation is now displayed. You have a couple of different options here. You can change the length of the pause. By default it’s set to two minutes, which in my opinion is way too long. Set it to 15-20 seconds max, I would think. That should give your audience more than enough time to read your question, select an option, click it, and then keep playing the video. And if you’d like to add more questions, you can by clicking on questions, again, at the top. And then you’ll see a list of all the different questions and polls that you’ve put in that video.
A couple of suggestions as you play around with polling, you can, in the annotations, go and change font size and color. You can kind of rearrange the questions on the screen and kind of adjust the look and feel to it, but I really wouldn’t recommend trying to slide it anywhere, to a different position in the timeline. Definitely go back to the question section and change the time code there because if you do it in the annotation section, it all quickly breaks and falls apart, and getting it all to work together again is really time consuming, very difficult. So make sure that if you need to reposition it a little, do it in the question sections, not in the annotation sections. Just leave that for kind of formatting, making it look the way you want to. Now, a big part of this is where to you go to find the poll results to the questions you’re asking your audience? And actually, you have to go to the analytics for that specific video. It’s not going to be in your general analytics. Go to the analytics for that specific video, and under annotations metrics, the bottom left column, you’ll see a section there where you can see the poll results and exactly what everyone’s saying about it there. So go check it out.
I’d love to hear from you guys what you think about all this. How would you use these questions to poll your audience? How could this be helpful for you as a creator? And most importantly, what I love hearing the most is how you guys are going to use this in ways that are usually not exactly what it was originally intended to be used for. That kind of creative thing, I really love hearing that. So comment below and let me know how you’d use this. It’d be awesome to hear from you guys about that.
And while we’re on the topic of YouTube, for you guys, you creators, you might have noticed that your subscriber account might have dipped a little last week, and that is because YouTube announced that they have gone back to remove all the closed YouTube accounts that were reflected in our subscriber stats and now have been removed from those subscriber stats. And you can see exactly how many subscribers you lost from that by going to the subscriber account analytics in the back end of your YouTube channel. So go check it out there if you want to see what happened.
So, Vimeo coming up with a big announcement last week. They talked about how they are now adding a tip jar to videos on their service. After you watch a video, or at any point while you’re watching it really, you can opt to give the creator a tip just by generously donating however much money you want to give that creator as a thank you for them creating awesome content that you’re watching. I would love to hear from you guys if you guys think it’s a really good idea or not. Personally, I’m like, I don’t think I have ever watched a video online where I just felt compelled to just generously give like randomly money to the person whose video I’m watching. I don’t think that happens. Maybe it’s because I’m on YouTube and this is a little different culture on Vimeo. Like, they’re definitely more of like a short film, indie type of community. And so maybe those guys are willing to give money just to support people. I don’t know if I’ve ever felt compelled to do that. Would you guys do that? I don’t know if that’s a monetization strategy I would really bank on for making a full time living or anything. Vimeo also announced that soon you’ll be able to put your video content there on their service behind a pay wall and actually pay people to watch it.
Whether you make video, enjoy it, or both, a tip is a way to say what you’re doing is amazing. Give one, get one, and help the community you trust make the videos you love. And more features are coming soon, like pay to view, the simplest way for creators to sell their videos.
Now that’s a monetization structure that I can see actually working. So I put all this time and money into making a short film, and you’re really die hard audience and you just really want to see that as soon as it comes out. So I opt to charge like $1.99 for everyone who wants to watch it. And then let’s say this time next year or two years I’m like it’s an old film now, I’ll make it available for free just for anyone. You can do that now, not now, but soon, on Vimeo. And you can kind of do that on YouTube also, but if you get the ability to be able to rent videos here, some of us do. I think that’s a feature you have to personally request. I don’t think it just comes with any channel. I think you have to pitch to them here’s how I’m going to use it and what it’s for and all that kind of stuff. So you can do it, but it’s not automatic like Vimeo would be.
Two more quick stories for you guys, both of these are linked up below along with everything else I’ve talked about here today. The first one is looking at the statistics about what is really happening behind the advertising dollars that are normally going into TV. Are they really switching to the web? Is the web really growing and exploding? And is TV in danger? Is it eventually going to go extinct and people are going to stop, you know, all that stuff? And I have said for a little while now, not always, but at least the past couple of months, that I think there’s room for both platforms. I don’t think TV is really going to go anywhere any time soon. Nor do I think the web is totally going to dominate and obliterate normal television. I think that there’s enough diversity between both of them that they can both coexist. And that’s kind of what the statistics are talking about here, where advertising dollars on the television is growing and so is web. I think we’re going to see both of them growing side by side.
Second story is for those of you guys who are specifically video marketers about how telling stories is becoming the ultimate way to brand and promote products and services. And I totally 100% agree with this because, actually what I do for a full time job revolves around this principle of storytelling as communicating products and brands and services. By attaching your brand or product to a greater story and telling that story and generating content that people love and that they actually engage with and that they embrace and they invite into their circles rather than just interruption advertising, which kind of annoys people. People skip them. They fast forward. They don’t want to see it. So check it out. Link is below. If you do anything with brands, products, storytelling, online video marketing is really, it’s probably not going to say too much you haven’t heard, but it definitely reinforces everything you’ve probably been assuming and wondering yourself. So check it out.
For our Creator’s Tip video on Thursday, we’re going to continue our discussion with Patrick Hanlon, the author of this book, Primal Branding. If you guys didn’t see the one from last week, definitely go check it out. There will be a link to it in the description below, because we kind of set the foundation of the seven core principles behind what is the primal code that really helps people feel community around your content, what makes them really start to love your stuff, even promoting products, brands, and services. This is all really deep level marketing kind of stuff that applies to just normal YouTube creators like us as well on lots of different levels. So we’re going to take that and make it really concrete this Thursday, so make sure you subscribe to get that video. You can click up there or down there depending on what device you’re watching this on. And we’ll see you guys again next week for another look at The Reel Web.