YouTube's Product Bulletin Reveals Interesting Feature for SEO, But What is IRDB? [Reel Web #45]

YouTubes Product Bulletin Reveals Interesting Feature for SEO, But What is IRDB? [Reel Web #45]

On this week's Reel Web we look at additional changes and updates YouTube has posted on their Partner Product Bulletin including linking to domains, your avatar positioning, default upload settings, and YouTube's involvement on Pinterest.  In addition, we discuss Neilsen Ratings interest in monitoring your YouTube videos and results from J.D. Power's latest poll on viewer habits.

Lotza YouTube Updates: Channel linking, Avatars, Defaults, etc...

A new feature YouTube recently launched is called the YouTube Partner Product Bulletin.  It lists all the different tweaks and updates and things that they’re changing with YouTube, along with different dates that they expect those things to go live along with behind the scenes details and things you might not otherwise be aware of but do have pretty significant implications to your videos on YouTube.

One of these changes is you can now tie your YouTube channel to a domain, so you can use your blog or website to help influence the video’s rankings in search.  YouTube highly recommends that you enable this feature for your channel by going through IRDB.  What is IRDB?  Good question ;-)  Please let us know if you know in the comments below.

Another change is to the default settings.  For example, if you have description text that you use in all the videos you post on YouTube, instead of having to copy and paste this information for every video, you can now set it in your default information.  Defaults are now available for text, tags, default categories, and monetization settings.

YouTube also announced that the avatar icon picture that you use for your channel now shows up on three new additional place, next to your organic search results, underneath your video and in one box search as well.  Now it seems like it’s more important because it shows up next to your video in organic search results.

Finally, YouTube has always been very active in social media sites and they have now become active on Pinterest, kinda (they have a whopping 11 followers).  Their board contains many different videos and categories that are of interest to their followers.

Why Do Video View Counts Stop at 301?

We found a video answering the question as to what is happening behind the scenes when the YouTube view counter gets stuck at 301.  The interview is with a YouTube Analytics Product manager who does go into a lot of detail on what is happening at their end as the video view counts increase.

YouTube to Allow Data Access to Neilsen Group

The Nielsen Group now wants access to your data on your YouTube account and provides step by step instructions on how to enable that.  Why is this important?  If you are not familiar with the Nielsen Groupings, they provide all the analytics on television ratings and advertising information.  In an attempt to try to move similar standards to online video, YouTube and Neilsen Group are working together to make this happen.  Long term this could be a big benefit to online video content and helping channels receive better advertising sponsorships, ratings and more.

Video Viewing Increases on Handheld Devices

JD Power came out with some new analysis that says that people are now watching more online video on their iPads or on their tablets then they are on their desktop computers.  They also said that the longest viewing time now comes from people who are watching on their gaming consuls.

QUESTION: Who will be the first reader to learn and share what IRDB is?  Hint, it isn't in one of the top 10 results in Google.

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View The Full Video Transcript:

Guys, I’m sorry, I wish it wasn’t so, but there are more changes coming to YouTube that we need to talk about. That’s all coming up this week on the Reel Web.

Hi guys, my name is Tim Schmoyer and welcome to another week of the Reel Web where every week we highlight for you guys some of the online video news from the week before, and lately that’s mostly been just turning into YouTube news because it’s like, there’s more happening in the online video world other than YouTube, but you can’t help but talk about YouTube because there’s so much happening there as opposed to everything else. So anyway, we try to cover everything, but lately YouTube has been dominating this because there as been so much going on, including a blog post where they announce a new website that will list all of the changes in a nice organized graph, color coded for you and everything.

It’s called the YouTube Partner Product Bulletin and basically it just lists all the different tweaks and updates and things that they’re changing with YouTube, along with different dates that they expect those things to go live, and it’s full of a lot of great minuet behind the scenes little things that you might not otherwise notice that has pretty significant implications that have an impact on video stuff here on the whole YouTube community stuff. A link to it is below so you can go check it out, but there’s basically two major updates that I think are worth discussing for us.

The first one is that now you can tie your YouTube channel to a domain, so like if you are ReelSEO and you have a huge blog that’s going on talking about online video all the time, and you have this YouTube channel here, and you want to influence the video’s rankings in search, by tying that to your domain, now you can. YouTube highly recommends that you enable this feature for your channel by going through IRDB. The problem is, no one knows what IRDB is. YouTube, why do you tell us about this awesome new product that is coming out, and you tell us how to go enable it, and I can’t find anything on any of the partner channels that I have access to that says anything about IRDB or how to set up or link your channel to a domain. Maybe an explanation is coming later or maybe we’ll see a setting pop up eventually cause it seems like most of the other updates that they talk about in this bulletin actually took a couple days for it to roll out to the channels that I have access to.

For example, one of the other updates that they made is now you can set default text settings. Like for example, if you’re like us and the description text of every video that we do on YouTube we have some normal stuff that is in every video, like links to our other social accounts and a little description text and things like that. Now instead of having to copy and paste that in every single video, you can have default title stuff, default text, default, tags, default categories, default monetization settings that every time you upload a new video to YouTube then automatically it inherits those default settings and texts and puts them into the body of your YouTube metadata automatically. That should save an extra step for a lot of us, but like some of the other features they listed, that actually didn’t become available on my channel until just today. So, I guess it takes a while for these to propagate through the servers and get out to all the other channels, and that’s fine. So I guess when you look at these new updates just expect that maybe they won’t apply immediately as the date probably suggests of when this goes live.

Oh, and one of the other things that they announced is your little square avatar icon picture that you use for your channel here on YouTube, now shows up on three new additional places like it didn’t use to before. Now it seems like it’s more important because it shows up next to your video in organic search results. It also shows up apparently underneath your video somewhere as well as in one box search results so make sure you have your picture set to something that’s engaging and makes people feel like they want to click on it and watch your stuff.

YouTube as a company likes to dabble in other social networks, for example you can find them pretty active on YouTube and on Facebook, they have like 59 million likes on Facebook where they post cool videos. They’re also getting into Pinterest, they’re pinning lots of different videos and pinning in different categories that you might like to subscribe to or follow as they call it on Pinterest and Twitter and other places. So the link to their Pinterest boards are below.

In case you guys haven’t already seen it, I want to point you to a video that was actually really helpful to me and explained a lot of things about what’s going on behind the scenes at YouTube when that view count counter gets stuck at 301, what is happening at that point behind the scenes, why can we go all the way up to that number and then stop and then why does it just kind of like jump up in numbers every once in a while? There’s a video below, go check it out, it interviews a YouTube analytics product manager who goes into lots of details, behind the scenes of what’s happening and explanation of why those view stats get stuck at 301, and it’s actually kind of intriguing.

And another thing that YouTube announced is the Nielsen Group now wants access to your data on your YouTube account and it’s something that I think all of us should enable, again the problem is what to check. I couldn’t find where to enable it even though I followed their help like step by step direction exactly. Whatever they’re talking about is not enabled for my account but hopefully will. Why is this important?

One, honestly I’m not really sure. But it’s the Nielsen Group and if you’re not familiar with them, they’re the ones that control all the ratings and all the analytics and the statistics and advertising stuff for what happens on television. There’s been a lot of difficulty with people trying to move towards a standard that the Nielson Group has established for television and moving that standard into something that works online. They are attempting to do that and YouTube recommends that we kind of play along with them and I kind of feel like I probably should as well. They are very respected group on the television world and to have them move into the online video space probably just means good things for us, so the link is below for you to follow those directions. Maybe it is enabled for your account.

And while we are on the subject of YouTube Analytics, JD Power came out with some new analysis that says that people are now watching more online video on their iPads or on their tablets then they are on their desktop computers. They also said that the longest viewing time now comes from people who are watching on their gaming consuls which makes sense cause you’re digging YouTube and online video and you’re putting it on a television, like a big screen that we’re used to watching long form content on, so no surprise there. But the question that I would love for you guys to help me wrestle with in the comments is does this have any implications for those of us who are video creators and video marketers? Does the fact that more people are watching this video and your videos and the stuff you’re marketing against on a tablet make any difference to how you market your stuff or how you create your content or how you engage your viewers? Comment below or it would be awesome if one of you guys would leave us a video response, that would be so sweet to actually see and talk and interact with you guys, that would be awesome. So comment below or video response and I’d love to hear what you guys think about how this influences what we do.

For our Creator’s Tip video on Thursday, I’m actually going to be answering some of the questions that you guys have been asking me mostly revolving around my set up in here. I recently moved from Minnesota to Cincinnati and in the process I got this whole new set up, you guys want to know what kind of camera I’m using, what kind of microphones, lighting, how I get this white screen back there. I’ll answer your questions about different software I use and tons of stuff so it will kind of be like a big behind the scenes view on Thursday, so if you want to see that and I’ll answer a bunch of your questions, make sure you subscribe or even if you don’t want to see it, you should subscribe anyway and join us cause we’d love to have you for other looks at the Reel Web and other Creator’s Tips videos that we do for you every Thursday. So thanks for hanging out with us guys, and if you’re going to be at VidCon, please find me or Mark Robertson our founder here at ReelSEO. We’d love to just see you guys, shake your hand, shoot a little video with you if possible would be awesome too, so find us at VidCon this week and I will talk to you guys again next week if I don’t see you on Thursday or at VidCon, have a good week. Bye.

About the Author -
Tim Schmoyer is the host of ReelSEO's Creator's Tip. You can see some of his personal videos on his Family Vlog Channel. View All Posts By -

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