This week on the Reel Web, we review the latest online video news and trends from the past week including, YouTube expanding it's partner program to more video channels, Pinterest integrating video into their system, projected changes to the cable industry and more...
YouTube Expands Its Partner Program To All
Recently Youtube Announced that they are opening up their partner program to include more contributors. This announcement caused quite an uproar among current partners who worked hard to achieve their status giving them access to special features like customized thumbnails, branding channels and more. Upon closer look at YouTube's announcement it appears that the partner program will essentially be a two tier system with anyone who has a video being monetized being called a partner as one level and ther other level containing what has been typically recognized as partners who have access to all the additional feature. Here's what they stated in their announcement:
We're excited to provide more creators with the opportunity to become partners and have access to programs and resources to help them be successful on YouTube. These programs will be tailored to partners based on their specific needs. We also recognize that custom thumbnails and banners are sought-after features by many creators. We are working on making these and other features available to more newly-made partners over time, like we have done with long uploads and monetization.
YouTube Live Celebrates It's First Anniversary
It's hard to believe it's been a year already since YouTube Live was first launched. To celebrate they have released some new features including software you can use to make a professional live video stream and more Google Live Hangouts coming on-air. Be sure to comment below to let us know what topics you'd like to hear about in the first ReelSEO Live Event we will be scheduling soon!
Changes Coming for the Cable Industry
In the last week there have been some questions whether cable TV is going to become a thing of the past. Citigroup analysts recently commented on the steep decline of network ratings and slow advertising growth. It appears the consumer's access to content online has caused a steep enough decline in ratings that cable TV has been downgraded from a must buy stock to neutral. A recent study by the NPD Group estimates that by 2020 a typical cable TV subscription could cost as much as $200 a month! With more than 1/3 of homes in the US having access to internet based subscription services via their televisions, it seems likely that cable TV could be a thing of the past.
Pinterest Adds Additional Video Integration
While Pinterest has typically been known as the place to Pin photos and sites of interest they have begun to integrate more video options to the site. You can now take a YouTube or, newly added Vimeo URL and Pin it to one of your boards for people to view. This is great news for video content providers who have more creative or artsy type videos they want to seed or promote as an additional location to gain more video traffic effectively.
YouTube Makes A Licensing Deal with MGM
In a similar fashion to the Paramount agreement, you will soon have access to up to 600 MGM movies via a new licensing agreement between YouTube and MGM. Some of these currently include movies like The Terminator, West Side Story and Rain Man. More titles are expected to be added soon!
Online Video Not Just For the Typical Video Creator
Wasp Barcode Technologies shared their success with ReelSEO utilizing online video to increase their business. In this article, they shared the 7 ways that video has helped to increase their business in many unexpected ways.
THIS WEEK'S QUESTIONS ▼
- What ideas or requests do you have for a live show by ReelSEO on Google HangOuts?