2012 Republican Presidential Candidates Offer Lessons in YouTube Marketing Strategy

2012 Republican Presidential Candidates Offer Lessons in YouTube Marketing Strategy

Internet marketers can learn a lot of lessons about YouTube marketing strategy by watching the 2012 Republican presidential candidates.  For example:

  • Should you use an influence-the-influencers strategy or a mass marketing strategy to reach the 158.1 million U.S. Internet users who watched online video content on YouTube.com in July 2011, according to comScore Video Metrix?
  • Should you ever break "The Eleventh Commandment”?  That's a phrase popularized by former President of the United States Ronald Reagan during his 1966 campaign for Governor of California, which said: "Thou shalt not speak ill of any fellow Republican.”
  • Should your objective be increasing views on YouTube or increasing subscribers to your YouTube channel?  And are there ways to target advertising for your campaign at individual videos or channels as well as use YouTube videos to drive traffic to your website?

In addition, Internet marketers will want to see how the 2012 GOP presidential candidates handle the questions selected for the Fox News/Google Debate in Orlando, Florida.  Any YouTuber can submit a question.  Other YouTubers can vote thumbs up or down on the questions using Google Moderator and many of the top-voted will be put straight to the candidates to answer.  The debate will be live streamed on YouTube as well as broadcast on the FOX News Channel at 9 p.m. ET on Thursday, September 22, 2011.

Some of the questions that have already been submitted focus on issues, like government spending and debt.  For example, Lee Doren of Arlington, Virginia, asks: "If you were forced to eliminate one department from the federal government, which one would eliminate and why?”

But with the latest Fox News poll showing Texas Governor Rick Perry and former Massachusetts Governor Mitt Romney as the only 2012 Republican presidential candidates with double-digit support, a few of the questions submitted for the Fox News/Google Debate focus on the frontrunners.

So, what lessons can an Internet marketer learn about YouTube marketing strategy by watching how the 2012 GOP presidential candidates handle the Fox News/Google Debate?

For starters, check out Google Moderator, a social platform that allows you to solicit ideas or questions on any topic, and have the community vote the best ones up to the top in real-time.  You don't need to be a politician to use Moderator on YouTube.

For example, Chef John of Foodwishes usedthe feature to ask viewers to submit and vote on their favorite recipes, and then he made the top-rated dish and named it after the creator:

Heather Menicuicci and Darlene Liebman of Howcast used Moderator on YouTube to ask viewers for ideas about the channel's next "how-to" video:

And The Will of DC turned over his entire "Winners and Losers" show to viewers for one month to find out who they thought were YouTube's biggest winners and losers?

In other words, Internet marketers can use Google Moderator to get real-time feedback for their audience instead of misusing YouTube to broadcast infomercials that don't seem relevant or video news releases that aren't engaging to viewers.  Despite its slogan, Broadcast Yourself, YouTube isn't a television network.  It's the largest worldwide video-sharing community.

If the 2012 Republican presidential candidates can learn this lesson about the best YouTube marketing strategy, then so can Internet marketers by watching them during the Fox News/Google Debate.

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About the Author -
Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services.  Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive.  He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences. View All Posts By -

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