Youtube Keyword Research Tool for Video SEO

Youtube Keyword Research Tool for Video SEOOver the course of the past year, I have had at least 10 people ask me whether I was aware of any online keyword research tools that specifically focused on keyword suggestions for online video marketing.  Trust me, I've asked everyone I know…  I have even put in requests to some of the popular online keyword research companies with no indication that such a tool was being developed.

About a month ago, Youtube released its "YouTube Suggest" enhanced search functionality which doubles as an excellent video marketing keyword suggestion tool for doing keyword research on Youtube.   Essentially, this feature uses predictive text to display popular query suggestions (in order of search volume) in the Youtube search box.

The functionality is turned on by default but you can enable it and disable it via the Youtube advanced search settings link:

Youtube Keyword Research Tool for Video SEO

Here is a screenshot of the suggestion functionality in action:

Youtube Keyword Research Tool for Video SEO

By using Youtube Suggest, you can gain insight into how users are searching on Youtube and which queries are most often performed.  These keyword suggestions can then be used to add to your video in order to increase the chances of targeting the largest possible relevant audience.

You will notice that this feature is very much the same thing that you see when using Google Suggest, which has been available on Google Labs for some time. In fact, Youtube is using the Google Suggest functionality to power the Youtube Suggestions.  Because this is the case, you can also get these same suggestions by using the following JSON call, where q=the term being searched:
http://suggestqueries.google.com/complete/search? hl=en&ds=yt&json=t&jsonp=callbackfunction&q=orange+county+ca

This past week, I read an excellent post on this by Bryson Meunier, where he goes into depth about how to properly do keyword research, in particular, for Youtube.  Bryson does a great job of explaining how current keyword research tools are insufficient if you are looking to discover keyword suggestions specific to Youtube and online video.

"The problem with doing keyword research for videos this way is that the most popular queries in WordTracker, which takes its data from meta search engines, are not necessarily the most popular queries in YouTube. In fact, in most cases they're probably entirely dissimilar."

Bryson also goes into some very interesting research that he did using the youtube suggestions in order to determine the top query categories in youtube.

"By far the most popular category on YouTube was Arts & Entertainment, of which music searches made up the bulk. No real surprises here. Nonetheless, there are popular categories outside this category that brands looking to get into video SEO should consider. This is also a study of head queries, so the long tail of video SEO could vary…"


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About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼
  • http://www.seocontest2008.szulencki.com Pawel Szulencki

    Good post and good tip. Im sure it'll come handy some day. Thx.

  • http://www.brandedchannels.com BrandedChannels

    Interesting post. Is there still no keyword research tool available in 2009?

    From personal experience, I know that you can score high on terms that have give few results. I was responsible for the Rabo SportTV channel on YouTube (http://www.youtube.com/rabosporttv). Currently, Rabo SportTV dominates SERPs in YouTube on 'Paardensport' (=horseback riding) and 'Wielrennen' (=cycling), but not on 'Hockey'.

    This success has everything to do with the limited number of results for these Dutch terms (except hockey, which 227.000 results), the metadata used and I presume also the fact that you must upload regularly and consistently.

  • envixa

    Good sugestion. I was also searching for keywords research tools for youtube.

  • http://www.keywordelite-2review.com/ Keyword Elite 2

    Thank you for this post. I am new to your blog and get really very nice. I will keep visiting your blog.

  • http://www.franciscocampoy.com/ francisco

    thank you its being very useful

  • http://www.onlinedoit.com Faizal Sbk

    I am searching at google if there is youtube keyword tool and i found this blog. But I discover youtube has remove the advance search on their page. I wonder if we use adword google tools is the same for youtube…

    • http://www.reelseo.com/ Mark Robertson

      There is both a keyword research tool and advanced search once you get
      to results. Thanks for the comment

  • SEOP

    Wow! This definitely is helpful especially for people who does online marketing through videos. I have one website that can benefit from these tips. Thanks.

  • http://kryddjohan.se Kryddjohan Kryddor

    This was a good article.Thanx:) Im just staring with marketing on Youtube:)

  • http://tjanapengarpainternet.net Tjäna Pengar

    This was a really good post! I have a website, tahat coul benefit from this:)

    Magnus

  • http://www.facebook.com/profile.php?id= Anonymous

    Good post. It is useful to my channel http://www.youtube.com/user/faiyaz786khan.

    Thank you! :)

  • http://www.facebook.com/profile.php?id=100002927030946 Nicolas Alburquerque

    este e meu filhoe lindao..!!!papai sabino

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