I had the pleasure of spending some time at the Machinima LA Offices not too long ago, and I got to talk to a lot of great people about all the different facets of life at Machinima. One of those was Allen DeBevoise, the CEO. We talked about how social activity plays into the long term plans for Machinima, and specifically how they leverage YouTube to that end.

You're Crazy If You're Not On YouTube

While Facebook and Twitter and other social properties drive video views, Machinima believes YouTube is a social media itself.  Here's what Allen has to say about why YouTube is so important to their strategy:

We consider YouTube, in a way, social, right? So it's, the best place to drive use on YouTube is through YouTube, right? Meaning, work through the system, that's our view on this.

Later in the clip, he gives YouTube an even stronger endorsement:

I think you're insane if don't do something on YouTube.

You can view the entire transcript of the video by clicking the link below the clip.

  • Daylon Soh

    Much of Machinima's success today was attributed to using YouTube so there might be some bias there. I believe YouTube is going to get much bigger with SMART TV's not just for consumption but for interactivity as well. e.g. enjoying shopping channels/videos with real-time participation from a social crowd.

  • ReelSEO via Facebook

    We like YouTube and

  • ReelSEO via Facebook


  • Chandan Kumar via Facebook

    i like you tube