This week on the Reel Web, we're taking a look at Youtube's new homepage design, as well as discussing what's coming up at Vidcon, storytelling tips from someone at Pixar, and how you can now easily promote your videos on YouTube. As if there hasn't been enough change happening at YouTube lately, now there's even more. But we'll go over those changes and let you know how it will impact you as video marketers, creators, and even as subscribers on YouTube.
Before we get into the massive amount of changes that Youtube has made to their homepage, remember that Vidcon is taking place in two weeks in Anaheim, California. Our own Tim Schmoyer, as well as our founder Mark Robertson, will be in attendance. We look forward to meeting with all of you, so if you're going to be there be sure to let us know! You'll also want to check out some of YouTube's official workshops and connection times, as well.
Change is Coming
Youtube has just begun experimenting with a new layout for their homepage. I can almost hear the groans at this news, considering the last changes they made to the homepage didn't sit very well with a lot of people. Fear not, however, because they seem to be learning from their mistakes and are trying some things differently. In fact, many of their changes are reminiscent of Google+, so if you're fond of that format you will probably be very pleased. The full list of cosmetic changes can be found in the above video.
Also, if you'd like to easily promote your videos on YouTube, there's no an simple option for that right in the video manager. We show you how it works in the video, so watch for more details.
One of the other major changes, aside from format, is that Youtube now automatically creates caption files for Spanish videos. This is a feature that English language content creators have had for a long time, and it's good to see Youtube expanding to help out content creators from Latin countries. While this will make Spanish language content creators' jobs a lot easier, the feature still isn't perfect. I would urge everyone to be sure to edit the captions to make sure they are correct.
Along with changing the format of the homepage, Google is trying to integrate more of its Google+ hangouts with Youtube. This includes the ability to enter a hangout with your friends and watch the same videos together. Once you all join the hangout and add the Youtube app, each member of the group can contribute videos for everyone to watch. You can give out reprimands to people who keep trying to add the ten hour long nyan cat video, or you can give out compliments to people who are contributing good stuff to watch. It's a pretty interesting feature, and since we all have the tendency to spam each other with Youtube videos anyway, why not do it all together?
Story Time With Pixar
There are a couple more links I'd like to bring up this week. One of them is 22 tips for storytelling from someone at Pixar. I loved this article, which has some great tips for anyone who wants to tell a story. My favorite is number fourteen, which says "Why must you tell this story? What's the belief burning within you that your story feeds off of? That's the heart of it."
Another link that I would recommend is from All Things D, where they discuss the conspicuous lack of any Apple TV showing at last week's WWDC. In the article, however, they read between the lines a little bit and come to the conclusion that Apple TV may be right in front of us after all. It's a very interesting article, and a great read for those of you hungry for news on Apple TV.
That's it for this week's Reel Web. Comment below and tell us what you think of these recent developments.
QUESTION: What do you think of YouTube's new homepage design?