This week on the Reel Web, we're taking a look at Youtube's new homepage design, as well as discussing what's coming up at Vidcon, storytelling tips from someone at Pixar, and how you can now easily promote your videos on YouTube. As if there hasn't been enough change happening at YouTube lately, now there's even more. But we'll go over those changes and let you know how it will impact you as video marketers, creators, and even as subscribers on YouTube.
Before we get into the massive amount of changes that Youtube has made to their homepage, remember that Vidcon is taking place in two weeks in Anaheim, California. Our own Tim Schmoyer, as well as our founder Mark Robertson, will be in attendance. We look forward to meeting with all of you, so if you're going to be there be sure to let us know! You'll also want to check out some of YouTube's official workshops and connection times, as well.
Change is Coming
Youtube has just begun experimenting with a new layout for their homepage. I can almost hear the groans at this news, considering the last changes they made to the homepage didn't sit very well with a lot of people. Fear not, however, because they seem to be learning from their mistakes and are trying some things differently. In fact, many of their changes are reminiscent of Google+, so if you're fond of that format you will probably be very pleased. The full list of cosmetic changes can be found in the above video.
Also, if you'd like to easily promote your videos on YouTube, there's no an simple option for that right in the video manager. We show you how it works in the video, so watch for more details.
One of the other major changes, aside from format, is that Youtube now automatically creates caption files for Spanish videos. This is a feature that English language content creators have had for a long time, and it's good to see Youtube expanding to help out content creators from Latin countries. While this will make Spanish language content creators' jobs a lot easier, the feature still isn't perfect. I would urge everyone to be sure to edit the captions to make sure they are correct.
Along with changing the format of the homepage, Google is trying to integrate more of its Google+ hangouts with Youtube. This includes the ability to enter a hangout with your friends and watch the same videos together. Once you all join the hangout and add the Youtube app, each member of the group can contribute videos for everyone to watch. You can give out reprimands to people who keep trying to add the ten hour long nyan cat video, or you can give out compliments to people who are contributing good stuff to watch. It's a pretty interesting feature, and since we all have the tendency to spam each other with Youtube videos anyway, why not do it all together?
Story Time With Pixar
There are a couple more links I'd like to bring up this week. One of them is 22 tips for storytelling from someone at Pixar. I loved this article, which has some great tips for anyone who wants to tell a story. My favorite is number fourteen, which says "Why must you tell this story? What's the belief burning within you that your story feeds off of? That's the heart of it."
Another link that I would recommend is from All Things D, where they discuss the conspicuous lack of any Apple TV showing at last week's WWDC. In the article, however, they read between the lines a little bit and come to the conclusion that Apple TV may be right in front of us after all. It's a very interesting article, and a great read for those of you hungry for news on Apple TV.
That's it for this week's Reel Web. Comment below and tell us what you think of these recent developments.
QUESTION: What do you think of YouTube's new homepage design?
View The Full Video Transcript:
This week’s look at the Reel Web, YouTube is experimenting with yet another homepage layout, and they’re making some updates to automatic transcriptions for your videos and a whole lot more, unusually more than normal. This week on the Reel Web.
Hey guys, my name is Tim Schmoyer and welcome to another week of the Reel Web where every week we just highlight some of the online video news for you guys from the week before and this week there’s a lot happening at YouTube. It feels like we go through these stretches of nothing, and then boom! Like everything comes out at once.
But before we get into all those changes at YouTube, I first of all want to remind you guys that myself and Mark Robertson, our founder here at Reel SEO, both of us are going to be at VidCon in two weeks. We are excited to meet as many of you guys as possible. You guys have been leaving comments and produced videos. Those of you who are going to be there, let us know, it’s going to be awesome. We’re going to try to get as many interviews and shoot as many videos with as many of you as possible. So if you’re going to be there, please let us know. And just a heads-up for those of us who are YouTube creators and marketers, YouTube will officially be onsite doing their own workshops and programs, and you can even meet with them, someone from the YouTube team, one-on-one, to talk about your channel and get issues resolved and talk about stuff. They’ll be doing lots of training. So if you want stuff straight from YouTube, VidCon is the place to be in Anaheim, California in two weeks. So, hopefully, we’ll see you there and get to talk with YouTube for those of you who won’t be there.
Speaking of YouTube, they are playing around with some new design changes to the homepage of YouTube.com. I know they just underwent like some major revisions that were met with a lot of controversy, but they’re learning some lessons and saying, hey, we’re going to try to experiment with something different, see what you like, and it’s very reminiscent of Google +. So, if you like the design and layout behind Google +, you might like the new design layout behind YouTube. It looks a little bit like this. You’ll notice on the left side bar, it now lists all your subscriptions, and you can see the number of recent videos that are available from each subscription that maybe you haven’t watched yet. There’s also a search box that lets you find a subscription, and the side bar no longer includes popular YouTube categories and suggested channels. Those are now displayed below your subscriptions in a scrolling list.
You’ll also notice that your videos are taking up much more space in the feed, because the thumbnails are huge. And the new interface also lets you hide videos from the feed, which is something that used to be available previously on YouTube, and it’s something that they’re obviously bringing back. Another change would be that after you’ve watched the video, there will be a watched label over top of the thumbnail image indicating, hey, you’ve already watched this video, you don’t need to watch it again. If you’d like to play around with the new look and experiment with it a little bit, there’s a link in the description below this video here on YouTube, or at ReelSEO.com, where you can go and follow the directions that YouTube gives you on how to activate the new layouts, and just play and see what you think. And after you play with it, please comment below and let me know what you think about it. What other things have you noticed that maybe are pretty important that were overlooked, maybe eliminated, and things that they’ve added that you think are really cool. Comment below and let me know what you think. That would be awesome. It would be helpful for me too, because I haven’t had a chance to look at it yet.
Another thing that YouTube talked about last week, which has actually been around for a little bit now, but they’re just now talking about it, and that is the new drop-down menu from your video manager lets you now promote your videos to a wider audience than people on YouTube. This is basically just a shortcut to getting your video in Google’s AdWords campaign to kind of promote it, but it is a little easier and it shows you very nicely how many views you can expect to get from the budget you’re giving, and it just makes it easier to kind of promote your videos if you don’t want to go through the whole traditional AdWords campaign video thing. If you ever get that special video that you really just want to promote and get a lot of eyes on it, and you’ve got some extra moolah to do that, now it’s much easier for you to give your cash over to Google for them to promote your video for you.
There’s a link down below that will give you more information about how to promote your video and how the whole process works on YouTube, but they also cite a couple of examples of people who have paid to promote their videos, and in so doing, have built quite a substantial audience. I don’t know how much those creators paid in order to build those audiences, but it works, so if you want to try it out, there you go.
Another little update that’s actually been a long time coming, is that YouTube now automatically creates caption files for Spanish videos. They’ve been doing it for English for a long time, but with the very popular rapid growth of YouTube in Spanish-speaking countries, especially in South America, it’s about time they get this onboard. To view or create Spanish content, now your job just got about ten times easier. Of course, whether you speak English or Spanish, you still want to go back in and just edit those caption files that Google creates, because it is automatic and they get a lot of things wrong, so make sure you just go back and double-check them, and then you should be good to go.
One of the ways YouTube is trying to make online video viewing more social is by making their Google + hangouts more technically integrated with YouTube. One of the ways they’re doing that is giving you ways to hang out and have a party with your friends at a Google hangout where you can all watch videos together. The way it works is pretty simple. You get into a Google + hangout with all of your friends, you all add the YouTube app to that hangout, and then you can all contribute different videos that you’d like to watch together as a group. You can give out reprimands that people who keep adding the ten-hour long nine cat video, or you can compliment and give props to people who are contributing good videos to your playlist that you’re watching together. I think YouTube is thinking, hey, people watch TV together all the time, and even if you’re watching it alone, chances are pretty good you’re sitting on an iPad or a computer or your phone, texting or posting about the show you’re watching with your friends. And they’re thinking, well, you just sit around and actually do it, like face-to-face kind of, in a Google + hangout.
Just really quickly, a couple of other links that I think you guys should really check out. I’ll put them below this video. One is twenty-two tips for your storytelling creativity, was written by one of the storyboard artists at Pixar Studios. These tips are really, really good. I love them. Perhaps my favorite one is number fourteen that says why must you tell this story? What’s the belief burning within you that this story feeds off of. That’s the heart of it.
Another link down there that was particularly interesting to me is from All Things D, and they talk about how there was no Apple TV announcement at last week’s WWDC. But they take the liberty to read between the lines a little bit and say, actually, it looks like Apple TV is in front of us and we didn’t even know it. Very intriguing article linked up below. Go check that one out if you’re interested in Apple TV’s, you know, we cracked the code on TV stuff.
This Thursday for our Creator’s Tip video, we’re going to talk about some of the very basic principles that your video content strategy really needs to revolve around, whether you’re a content creator who’s just making videos for yourself, or you’re a video marketer at some really big, high-level company. We’re going to talk about some of those foundational, fundamental principles that your video content strategy needs to be all about. So that’s coming up. If you’re not already subscribed to our channel, we’d love for you to join us for that Creator’s Tip video and these looks at the ReelWeb that we do every single week for you. So, make sure you click right there – is that over here? Yeah, it’s right there. Go click there or click the subscribe button above this video here on YouTube. We’d love to have you join us every week and I will see you guys on Thursday for our Creator’s Tip video. Bye.