There are various ways that creators can potentially make money from uploading their content to YouTube. There is revenue to be earned from carrying advertising, selling merchandise, and collaborating with brands, and if you have a substantial subscriber base, generate hundreds of thousands of views, or have cornered the market in niche content then making revenue from these sources is entirely possible. However, for the majority of creators who fall just below that revenue-generating potential, the site has rolled another feature that could help.

First announced at Vidcon 2014, 'Fan Funding' allows some creators (numbers are limited at the moment) to accept donations from fans and followers via the Google Wallet collection system. It's being rolled out incrementally - currently only live in the U.S., Mexico, Japan, and Australia, and to a handful of creators that have applied for the feature - but YouTubers in those countries will be able to collect donations via desktop and app views. The feature comes at a price, of course. YouTube's share of the transaction is 5% of the donation plus the equivalent of 21 cents.

How To Donate When Fan Funding is Enabled

The team over at Android Police spotted the feature on paulsoaresjr YouTube channel. If the creator has the feature enabled then the viewer will see an icon in the top left-hand corner of the video they are watching. Clicking on this icon will bring up a support screen which will lead through to a mini donation page.

YouTubes Fan Funding Donation Feature Now Live in U.S. fan funding youtube

Fans can donate the amount they wish via Google Wallet.

How to Enable Fan Funding on Your YouTube Channel

It appears that Fan Funding is still currently in the beta testing phase, but if you are in one of the four eligible countries, you can complete this form with information about your channel:

YouTubes Fan Funding Donation Feature Now Live in U.S. fan funding form 606x333

To be eligible for Fan Funding, you must meet these requirements:

  • Your YouTube account must be in good standing.
  • You meet the general criteria for YouTube partnership.
  • You have verified your account by phone.
  • If you’re in a network, your network is enabled for Fan Funding
  • You have an approved AdSense account linked to your YouTube account.
  • You are located in one of these countries: Australia, Japan, Mexico, United States (Only viewers in these countries will be able to support you)

Further information on fan funding can be found via this YouTube help page.