YouTube Expands Descriptions - Get Those URLs Seen!

YouTube Expands Descriptions   Get Those URLs Seen!

YouTube made a minor, unannounced change to the video pages this week. You're not getting more space in the description box, you could already write a novella in that thing. No, this is more about visibility and how much the users will see. How much is it you ask? I'll tell you, just as soon as you step into the article...

The keen eyes of Jeremy Vest noticed that the YouTube description box has been expanded on the video page. Where it used to be extremely important due to massive limitation of space is now a complete five line visible area. That's far better than having to squeeze all the pertinent information into just two lines. Here's an example:

YouTube Expands Descriptions   Get Those URLs Seen!

You can see that there is now more visible space than ever before in the description area on the video. That's great news for those of you who have multiple links you want to put into the description box but which took up so much space as to not get seen.

In the example above, Google Webmasters highlights the specific question that Matt Cutts is going to address in the video and they have a call-to-action at the bottom without having to even open the Show More portion of the page.

This expanded visibility is vital to getting URLs seen and hopefully clicked on to lead your audience off to your brand or product pages, etc. You'll still want to fill that first line or two with great information about the video and its contents but after that you've got a couple of lines to do some wider angle marketing with now. Thanks  YouTube!

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Posted in YouTube Marketing
About the Author -
Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copy-writing, travel writing and journalism. He also writes novel-length and short fiction as part of Three-Faced Media . View All Posts By -

What do you think? ▼
  • Marc Scott

    Great catch! It's always been a challenge writing an effective description with just the visible space. Like writing a good tweet in 140 characters or less! This expanded visibility will certainly be an advantage.

  • Dane Golden

    Good catch Jeremy Vest @VidPowBam. Great rapid response @ChristophorRick - more space showing by default in YouTube descriptions.

  • Guest

    Great catch @JeremyVest. Good rapid response piece Christopher!