On this week's Reel Web episode, we take a deeper look into several web video marketing related updates from the past week including updates to YouTube's Content ID program and copyright violation appeals process, new branding and promotional in-player functionalities via YouTube's new InVideo Programming, a new EDU Creator Playbook focused on video tips for educators, and hints at an upcoming new feature for merchant annotations.  Finally, we highlight a few interesting articles from the past week that we feel offer great tips and advice for improving your video content and attracting your audience.

YouTube Improves Content ID

There have been numerous complaints on YouTube regarding copyright issues.  Individuals other than the original content creator have been re-uploading content and as a result, unintentionally, the original owner of the content is being flagged for violating the copyright.  Due to this issue YouTube is making changes to the ContentID algorithm and appeals process.  If your video gets flagged for copyright content, you can submit an appeal letting YouTube know that the content actually belongs to you.  Prior to the changes if the other party – who YouTube thinks the content belongs to - still claims to the rights there was nothing more you could do.  They have now given an option to submit an additional appeal and file for an official DMCA to take legal action.

YouTube has also updated the Content ID algorithm which is designed to check the validity of a copyright claim to a video.  Finally, YouTube is letting users know that since more individuals are utilizing these resources they are continuously making updates to the process  and it's become more efficient at figuring out the correct owners of video content and therefore not penalizing actual owners of the videos.

Creator Playbook for Educators

The YouTube Creator Playbook has been very helpful to many YouTube creators and now YouTube has made one specifically geared toward individuals who are providing videos to educate viewers, the EDU Playbook.  It provides resources about 10 ways educators can use YouTube to teach and create content and they have even created a channel dedicated solely to educational content from middle and high schools, colleges and universities.

InVideo Programming

A new feature was rolled out last week that allows you to promote your video or channel across all videos that are on your channel.  You can insert a small annotation in one of the upper or lower corners of your screen that is either an additional video that’s on your channel or a watermark.  You can also use your logo or channel graphic and it can annotate that to your channel page as well.

YouTube Channel Stores -> Merchant Annotations

The second change this week had to do with the store tab.  If you previously had a store tab on your channel to sell merchandise, you may have noticed a message now comes up saying they will be getting rid of the store and replacing it with merchant annotations. It is unclear what that means exactly, however speculation seems to be that they may be getting rid of the store tab and letting people annotate to places like Amazon or iTunes instead.

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3 Articles to Help Improve Your Videos

First, TV producer RJ Williams, was recently interviewed by All Things D.  He is helping produce content for YouTube based on their $100 million initiative.  He discusses the things he’s learned about the differences between YouTube audiences and video versus television viewers.  He also goes into his views about the difference he sees from other platforms like Yahoo, Hulu or AOL video.

A new article here on talks about how you can possibly predict how socially viral your video will go before you publish it.  There is a correlation between the amount of emotion your video gets your viewers to feel.  It also cover 5 social media marketing myths that are out there.

Finally, there is a great video from Streaming Media East that discusses how to find, grow and cultivate an audience for online content.  It covers methods used by top YouTube creators and other successful web series.

QUESTION:  What do you think of the new "InVideo Programming" that YouTube has rolled out?