Your audience isn't on YouTube? Don't be silly. The age group that you target is all over YouTube. You're going to miss out on tens of millions of people just because you think of YouTube as this place where kids go to watch people fall down and pet kittens? Absolutely not! Marketers need to get the idea that "YouTube's not for us" out of their head. YouTube has shown time and again that it has something for everyone, and the stats to back it up. With 128.2 million monthly visitors, YouTube definitely has the audience you covet.
Stats that Destroy the Myth About YouTube
Debunking the myth:
- YouTube reaches almost half of all senior citizens in America
YouTube stats include:
- 128.2 million monthly visitors, or 58% of everyone on the internet.
- Ages 18-34: 38.7 million
- Ages 35-49: 34.2 million
- Ages 50-64: 25.7 million
- Ages 65-up: 10.9 million, or 48% of all senior citizens on the web
You're going to tell these seniors that they're wrong? Make some content for them, for crying out loud. If you're not, you're missing out on a huge audience. Actually, any audience you can think of is there, so don't write YouTube off for anyone you're trying to reach.