Your audience isn't on YouTube?  Don't be silly.  The age group that you target is all over YouTube.  You're going to miss out on tens of millions of people just because you think of YouTube as this place where kids go to watch people fall down and pet kittens?  Absolutely not!  Marketers need to get the idea that "YouTube's not for us" out of their head.  YouTube has shown time and again that it has something for everyone, and the stats to back it up.  With 128.2 million monthly visitors, YouTube definitely has the audience you covet.

Stats that Destroy the Myth About YouTube

Debunking the myth:

  • YouTube reaches almost half of all senior citizens in America

youtube-demographicsYouTube stats include:

  • 128.2 million monthly visitors, or 58% of everyone on the internet.
  • Ages 18-34: 38.7 million
  • Ages 35-49: 34.2 million
  • Ages 50-64: 25.7 million
  • Ages 65-up: 10.9 million, or 48% of all senior citizens on the web

You're going to tell these seniors that they're wrong?  Make some content for them, for crying out loud.  If you're not, you're missing out on a huge audience.  Actually, any audience you can think of is there, so don't write YouTube off for anyone you're trying to reach.

  • Grant Crowell

    Let's provide a proper context when you're talking about dispelling myths. True, Youtube is for every age demographic, including senior citizens. However, unless you're an online video marketer who's primary responsibility is to just reach an age demographic, you're going to need to do a lot more targeted research than just that stat alone to make your business case. What's typically more helpful is to research or find case studies of YouTube channels that are targeted for both senior citizens and an industry or niche market. That's really the only way you're going to be effective with dispelling the "myth" with decisions makers for businesses.

    Granted, the data is referring to all YouTube subscribers, and not necessarily all actual viewers who don't login. (I suspect that number for senior citizens may be relatively higher.)

    Lesson here: If you're going to debunk a myth, make sure you don't feed into a new one. ReelSE-UH-OH!