YouTube Now Testing Chromecast HDMI Support For Embedded Video Content

YouTube Now Testing Chromecast HDMI Support For Embedded Video Content

YouTube are currently testing the way we can watch videos via their new Chromecast shiny toy from content that's been embedded on other third party sites. At the moment, if viewers want to watch a YouTube video through the HDMI device they need to do so via the main YouTube site or through one of the iOS or Android apps available for it. The new feature, spotted by Gigaom, will allow viewers to access video footage currently embedded on other sites, a practise that the video site wholeheartedly encourages. It looks like it's currently very much in beta with spotty access but if all goes well we can expect a full roll out soon. The Chromecast HDMI dongle, released in the U.S. July, allows the streaming of video content from any device to a Connected TV.

A YouTube spokesperson said of the possible upgrade:

With more videos coming to YouTube every minute we’re always experimenting with ways to help people more easily find, watch and share the videos that matter most to them. As always, we’ll consider rolling changes out more broadly based on feedback on these experiments.

It's a smart move although its a little puzzling as to why this wasn't built in on release. It seems a no brainer to enable this facility for users. For those who are undecided about the Chromecast (and for those outside the U.S. who can't buy it just yet), here's some more info on what it's capable of:

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Carla Marshall is the Managing Editor of ReelSEO. She joined the site in 2012 as staff writer and Director of SEO and specialises in video optimisation and organic marketing. She has a background in search and social media. View All Posts By -

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