YouTube is tired of waiting for you to upgrade your YouTube channel. If you're one of the many folks I've met who are upset about the latest YouTube redesign and layout, rolled out a couple months ago, you're about to get some very bad news: YouTube has announced that on March 7, just a few days from now, all channels will be forced to upgrade to the new look, whether they like it or not.

Get Ready To Get Used To The New YouTube Channels

YouTube is pretty emphatic that the new layout will help channels find new viewers and keep them coming back--and I do know a great many people who prefer the new look. However, as always happens when a major site makes a change, there are legions of disappointed users, and they're not exactly being quiet about it.

The company even offers a preemptive attempt to sooth angry users with an entire paragraph in the blog post announcement subtitled, "I'm freaking out - please don't change this." In that section, YouTube says:

We know change is never easy, especially when it's something you've spent lots of time and effort on. Even more, there are human beings at YouTube who look at every piece of feedback, bucket them into categories, and work with product teams to address them each week. So whenever you see a blue "Send Feedback" link, know that that's not some decorative ornament. It's for real. So give your feedback because we (humans) need it to keep creating ways for YouTube to showcase your channels.

There's a checklist they created to help you upgrade your channel and make sure you don't miss any steps, and most users should be able to make the necessary changes in just 15 minutes or so.

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YouTube is committed to this path of being a sort of online cable operator, bringing you channel after channel of themed content. Most of the unhappy users will, eventually, make the best of things and adapt to the new set up. And right about then, if Murphy and his law are still at work, YouTube will probably roll out another major upgrade.

  • Talking Finger

    It's frikkin crap. Anyone who thinks differently has absolutely no experience in branding. What a generic piece of crap. A thin tiny cover photo that is the only branding across an entire huge pallet of white generic background. What happened to the branded channel backgrounds many companies worked so hard to create to really showcase the brand and spent money on? Now we have WHITE. We lost the ability to link to more than three social networks, loss of placement for channel description and info up top. What a complete mess. Terrible move YouTube. We will be considering other venues for video hosting more seriously now. Bah!

  • Badger Michael

    I hate the new YouTube channel design. I still hate the last one which I was just getting used to. The older designs were much better.

  • Слава Ярле

    Most of the time youtube changes don't really bother me. This new change is an exception to the rule. The layout is not User friendly at all.

  • Miki Ria

    "Millions go to a (worldwide) restaurant called "Youtube" several times a week (for years) to get the same "burger" because they make it the best for the least amount of cost. Then one day the owners say that soon they will stop selling that burger because they have data showing the "salad" they have created will be liked better. They ask for "feedback" about the salad in test markets. When you tell them you do not want the salad and ask for your burger back, they then ask how do they make the salad better for you. The feedback you give them is not heard and interpreted as off topic. Your only option then, sadly, is to stop going to that establishment. This is an analogy about Youtube changing our user channels and not paying attention to a word they are told in the feedback they asked for saying the new channels are not wanted. The data about surveys and test markets over the new channels has been asked for repeatedly and Google staff continues to refuse to reveal it.

    Welcome to Youtube: Leave your Individuality and Box of Crayons at the door".

  • Mark Walker

    Is NOTHING ever good-enough in the in-line world? Is YouTube broken? NO- then why fix it- again? Must be like Wal-Mart or Kroger... do they make so much money that they have to burn it off in R&D and remodeling to avoid paying taxes?

  • Hope Daley

    The new player and it's associated encoder has caused some baffling audio issues with videos being played back on cell phones and you tube could pretty much care less because they aren't cell phone providers. Hopefully everyone being moved over will give them time to work to improve things and get the bugs out.

  • Stan Arnold

    As a professional copywriter, I have nothing but contempt for the people who devise and write websites - particularly the horrendous facebook. Rant aside - you say that 'on March 7, just a few days from now, all channels will be forced to upgrade to the new look, whether they like it or not.' How will we be forced? Will they upgrade us automatically (in which case I don't see why I should waste 15 minutes (call that 2 hours) of my life doing the upgrade myself) or will someone come round to my house with a big stick?

    Source: Upgrade Your YouTube Channels... Or Else
    ©2008-2011 Online Video Guide.

    • Anthony Perkins

      Yes, a switch from the old willow tree out back.

  • Relive Productions

    Worth noting for those who haven't made the change on their Youtube Channels.

  • Video Leads Online

    Usually I can roll with YouTube's changes better... but this time! Oh boy.

    Those of us that put call to action links in the description are 'out of luck' with the new design of channels. The 'Featured Video' does not even show the description text. Makes one wonder why we are trying to get people to look at the Channel view anyway, the non-channel 'View Page' allows for more interaction with our video's Descriptions.

    Too bad there is not a way to simply feature a video in the new design that allows people to 'read' or 'click' on text we have in the Description (or maybe see comments related to the Featured video?)

    Well, the site IS Free, so we'll all deal with it, wont we?