This week our look at the Reel Web includes several news stories about online video, including the new channel layout that YouTube is playing it. There's several options to layout your channel as a Creator, Network, Blogger, or Everything. There's also changes to YouTube's Analytics page to streamline some of your videos' statistics and metrics, as well as several other updates.
With online video projected to account for 90% of all Internet traffic by 2013, there are some serious implications for online retailers and businesses. Basically, if you're not creating online video content now, start before it's too late. Customers already expect to find video about products and services before they buy something.
But just having video isn't enough anymore. Now, for your videos to rank well in search engines and for SEO, your videos must be very sociable and invite engagement like comments, video responses, thumbs-ups, and more. The social engagement around videos is becoming more and more important for SEO and optimizing the videos for search.
We cover a story of a company that is doing it well: Orabrush. They went from having no luck with their product to becoming a multi-million dollar company all thanks to their efforts on YouTube.
A couple people are using Kickstarter to try to address some of the stabilization issues that DSLRs have, and we also mention YouTube's new medals that they award to special videos, as well as some research that shows that tablet users watch 30% more online video than desktop users.
QUESTION: What companies do you see who are utilizing online video well?
- YOUTUBE CHANGING THE CHANNEL
- VIDEO IS EVOLVING - DON'T GET LEFT BEHIND
- CREATE CONTENT TO ENCOURAGE SOCIAL ACTIVITY FOR BETTER SEO
- ORABRUSH: FROM NOTHING TO MILLIONS
- KICKSTARTER: E-Z STEADY-CAM
- KICKSTARTER: MODOGRIP
- VIEWERS WATCH VIDEO 30% LONGER ON TABLETS
- YOUTUBE AWARDS MEDALS TO SPECIAL VIDEOS
- PREVIEW ALL OF TODAY'S STORIES
The Reel Web is a weekly show that highlights the news from the online video world every Monday here on YouTube and at reelseo.com.