YouTube Preparing for Another Channel Design Overhaul

YouTube Preparing for Another Channel Design Overhaul

It's only been 6 weeks since YouTube announced their last set of major design changes but they've been super busy in the meantime and there are more updates on the way. YouTube made it clear back on the 12th of December that they wanted to improve the user experience and make it easier for viewers to find the videos, brands and channels they were looking for. The push to increase subscriptions and engagement seems to have been successful as daily subscriptions have doubled.

New YouTube Channels & The Push For Subscriptions

So with subscriptions on the rise, it makes sense that YouTube want to refine the way that channels are viewed and used - again. In the latest announcement, YouTube state that:

"Over the last year, we have been evolving our product to make channels a central part of every YouTube visit. These changes have made channels ever more important and subscribers even more valuable."

At the moment, if you click through to a channel from the Subscription Guide you get a fairly vanilla, non branded preview:

YouTube Preparing for Another Channel Design Overhaul

YouTube aren't giving any big clues as to what the new design will entail, but do say that it will include the opportunity to organise the content you want to showcase and the chance to fully brand the preview channel so you have consistency across all platforms.

Multiple Channels Under One User Account?

There are plenty of the usual "Why-oh-why are you doing this YouTube" comments on the new blog post from YouTube Creators but we did spot a little nugget (something we talked about 2 months ago). We're not holding our breath but YouTube may have just hinted that this is a feature that could be introduced very soon.............

YouTube Preparing for Another Channel Design Overhaul

YouTube haven't said when the new design changes are going live - although it will be over the next few weeks. They also recommend holding off on any branding or re-skin updates until the new features are in place.

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Posted in YouTube Marketing
About the Author -
Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing. View All Posts By -

What do you think? ▼
  • Gurdjieff

    Does anyone know what's holding them from permitting multiple channels for a single account? I have to make a decision about this fairly soon: create two separate accounts so as to have separate channels, or accumulate all my videos of varying topics under a single account and channel.

  • Cassandra Eighteentwentyone

    I really enjoyed the previous design. :-))

    I am tempted now to switch back, but also worried, that if I do, I might loose all my playlists (160 plus), on which I spent so much work in the past. ...

    TWO MAJOR PROBLEMS with the New Design occurred so far ( and I
    only changed yesterday):

    1. Where can I see now HOW MANY PEOPLE HAVE VIEWED EACH OF MY PLAYLISTS ? there seems to be no option any more !!!

    2. After I had changed to the New channel Design I noticed, that in many cases the NOTES, which I wrote in the playlist to explain video contents, have been COMPLETELY MISPLACED .

    Some of these have been repeated up to 10 times (!!!) and have
    been placed now, in the new channel view, literally “anywhere” on the playlist – without any connection to the video above. what a mess !

    my guess is: when a playlist is getting (repeatedly) sorted, e.g. by title (which I tend to perform whenever I have added a new video ) - are the notes remaining at their current position , being unrelated to the new location of the video ?

  • James Newman

    Youtube should stop fucking us with all these changes. I used to get more viewers on the original channel design plus I enjoyed the fact that people could watch a video whilst making a comment and searching through my uploaded videos all on the same page. Now it takes several clicks to get what you want.

    Another fucking change won't help one bit. I've seen the new design and I for one may quite youtube this time.

  • Donovan S. Sott


  • Matteo Hogash


    • Mark Robertson