Why is YouTube Blocking This Family Friendly Viral Video?

Why is YouTube Blocking This Family Friendly Viral Video?

Late last week, I wrote a story entitled, “VidAngel to Clean-Up Streaming Movies and YouTube for Families.” Although I said that VidAngel’s video entitled, “This Poor Family Gets Shot with 3,192 Paintballs in 5.3 Seconds to Prove a Powerful Point,” was “controversial,” I put controversial in quotations marks. In fact, I also said, “the paintball video is one of few videos that you can share on Facebook with your friends, parents, siblings, and colleagues. Heck, you can even share this “controversial” video with nuns, the elderly, and your uncle Steve. Hey, when was the last time you could do that?”

So, I was shocked, shocked to get an email this afternoon from Jeffrey Harmon, one of the co-founders of VidAngel with a subject line that said: “UPDATE: YouTube is blocking VidAngel's viral video from reaching families‏.” Now, before I get on my soapbox, take a look at the video for yourself - if you can, depending on your settings....

Are Trolls to Blame for the Restriction?

Jeffrey wrote, “Hi Greg, I thought you would find this interesting. Every video but one on our channel (focused on families) is now hidden from anyone with "Safety mode" on (which happens to be EVERYONE we are targeting). Details in this blog post: VidAngel’s Family Friendly Message Is Blocked From Reaching Families On YouTube.”

The post by Neal Harmon on VidAngel’s blog adds:

We suspect this is being caused by trolls or haters flagging our videos as inappropriate content despite its family centric message and G/PG rated content. It seems Youtube provides no quick solution to getting these problems fixed, and thus jeopardizes our entire marketing campaign because our message is being censored from the very people it’s meant for.

Why is YouTube Blocking This Family Friendly Viral Video?

Jeffrey observed:

We are savvy enough to realize it happened, but as far as I can tell YouTube doesn’t send the video owner any warning that it happened. It took me 48 hours for me realize it happened and for the past two days I have been emailing everyone I know at YouTube and Google to see if someone will fix it. They are still trying to ‘sort it out’. In the meanwhile our video got stopped in its tracks.

No Quick Solution From YouTube

Jeffrey said, “I have to wonder how many ads have this happen? I am wondering if the same thing could happen to any ad that has a group of people who hate it enough? If trolls can do this to VidAngel, could a competitor illegitimately handicap a video with ‘Safety mode’ before the video even has a chance to get a foothold?” And he concluded, “Before we got flagged for ‘Safety mode’ our video had the best virality score of any video I have ever been a part of (including PooPourri’s Girl's Don't Poop). Most difficult is that YouTube has no real way for brands to remedy it when it happens.”

Hey, I know that the YouTube Community Guidelines ask us to “Respect the YouTube Community.” But it adds, “We're not asking for the kind of respect reserved for nuns, the elderly, and brain surgeons. We mean don’t abuse the site.” That’s where I got two of the three groups that I mentioned in my post last week. The third, “your uncle Steve,” was a line from “Bad Breath Test - How to Tell When Your Breath Stinks,” Jeffrey’s first big hit for Orabrush.

So, I would urge the YouTube Community to cut VidAngel some slack. But, let us know what you think. You can post your comments in the area below. Or, it’s probably more important for you to post your comments underneath the VidAngel’s videos.

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Posted in YouTube Marketing
About the Author -
Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services.  Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive.  He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences. View All Posts By -

What do you think? ▼
  • Ryan Best

    I am proud to be the first to comment here and on YouTube. What the what YT? You can fix this and you should just like any target against your algo that's obvious! OR are you okay with "this video" being sandboxed?

    • Greg Jarboe

      Thanks for you comment, Ryan. I totally agree.

  • Griffin

    They are most likely using some auto remover when enough flags are up without any video moderator checking (if they even put in the time and effort for a video moderation team) it gets taken down. They probably didn't think this method through or were to careless to even double check the method. I hope you get your content unblocked.

  • dollykam

    This is kind of ironic reading this article especially after making my comment to Devra's article here about 11 hours ago.
    http://www.reelseo.com/5-social-video-facts-world-cup-super-bowl/?utm_source=ReelSEO+Subscribers&utm_campaign=96ae0c59a3-Daily-Email&utm_medium=email&utm_term=0_c3543eda94-96ae0c59a3-213982509

    Also after I made my comment I went to one of my email accounts and was going to get some training on some of the features available with my email account but all their videos were removed and their account closed.