It is making the rounds on the webosphere that YouTube has implemented two new buttons on the partner interface that pertain to blocking of videos.TechCrunch (Hi guys!) got a tip that two new buttons appeared on the YouTube partner interface specifically dealing with the blocking of videos:
- Enable Autoblock outside Ownership - Streamlines the blocking of duplicate content on the site which used to be like pulling teeth
- Block by country - Sort of self-explanatory no?
So now you no longer need to jump through a series of hoops like Mario & Sonic at the Olympic Games but rather just click a button and all duplicate content will be blocked. What does that mean for the little guys?
Theoretically A place like Gamers Daily News could simply lose all of its content. Since we don't use our YouTube Channel for our own content but rather to share game trailers etc with the masses, the game companies could block it all to drive more traffic to their channels. Of course that would make enemies of a lot of people in journalism that support them by spreading the word about their games. Or it could force many of us to simply move all our video hosting in-house where we could then control the content and make money by showing ads. See, since it's not our original content we cannot show ads on youTube. But taking it back to the site and doing all ourselves with something like the BitGravity player, we could easily start monetizing all those videos, but at the cost of bandwidth. Of course we have enough to cover the videos as well so maybe this could be a good thing for the little guy.
Of course it will all depend on the level of anal retention of the copyright owners. Given that YouTube is where you put things to have them go viral, does locking them down to a single copy really sound like a good idea? I guess time will tell how these new features affect the little guys and places like GDN. Since I've already been thinking of bringing all of the videos back to our own site, perhaps this will simply accelerate my requirements for a video CMS and push our timetable up. Or perhaps it won't do a damned thing and we'll continue on as is.