How to Turn Your YouTube Audience Into a Family

How to Turn Your YouTube Audience Into a Family

Anyone can build an audience on YouTube, but what can really separate you from the others is having the ability to turn your audience into a family. All your audience wants is to constantly feel connected to both you and your content.

There are a handful of ways in which you can communicate with your audience and make them feel like they are one of your very best friends, instead of just some comment below a video that no one will ever notice.

Consistently Reply to Comments

How to Turn Your YouTube Audience Into a FamilyAlthough it is super easy to reply to comments you receive on your videos, most bigger YouTubers rarely, if ever, reply to their comments. As a YouTuber, both a creator and a fan of others, I know how happy it makes me to receive a reply to my comment from one of my all-time favorite YouTubers. Replying to your comments doesn’t only put a huge smile on the face of your fan on the other end of the screen, but it also confirms that you are devoted to your audience and truly care about what they have to say.

How to Turn Your YouTube Audience Into a Family

Record Live Shows

How to Turn Your YouTube Audience Into a FamilyTake some time out of your busy schedule to host a “Live Chat” or a “Live Show” for your audience on a regular basis. Live Shows are one of the best ways to directly connect with your audience in real time. When your fans attend your live show, they’re likely going to tweet about it and share it on their social networks. Live Shows don’t only excite your current fans - they will grow your audience by bringing in new fans as well. You can host live shows directly from your YouTube channel or go live from other well-known sites such as YouNow, which encourages interaction by enticing your live show viewers to directly subscribe to your YouTube channel.

How to Turn Your YouTube Audience Into a Family

Get a PO Box

How to Turn Your YouTube Audience Into a FamilySnail mail in 2014? YES! Most YouTubers now-a-days have invested in a PO Box for viewers to easily send them letters, drawings and anything else their hearts desire. Fans really love being able to send special hand-written notes directly to YouTubers they look up to and there’s always the possibility of seeing your gift or having your letter mentioned in your favorite YouTubers video.

Make some Q&A Videos

How to Turn Your YouTube Audience Into a FamilySome people think of Question and Answer videos as just “filler” type of videos when a YouTuber can’t think of anything else to film about. WRONG. Q&A videos really give your viewers a chance to learn a lot about you they otherwise would never know from the content you post on YouTube. It also gives them an opportunity to ask you something they really want to know about you and possibly have you answer their question directly in the video, which is a super cool interaction that makes them feel like they were a part of making the video with you.

Sell Merch

How to Turn Your YouTube Audience Into a FamilyDo you have specific little sayings or quotes that you use in your videos that your audience connect to? For example, one of my favorites JoshuaDTV, says “OREVWA” at the end of each of his videos along with a little hand signal to say goodbye. His fans connect to this and know it’s coming every time, so why not brand it and put it on some merchandise? Now his viewers can buy a t-shirt with that quote on it and feel genuinely like a part of the JoshuaDTV family!

How to Turn Your YouTube Audience Into a Family

Essentially communication = connection, and your own fan base can help you rise to the top faster than anything else can. So, get out there and embrace the community that supports you with open arms and use these tips to turn your own audience into a family who will always have your back and never let you down.

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Posted in YouTube Marketing
About Our Contributing Author - Ashley Nichols
Ashley "Ace" Nichols works at Fullscreen as a Talent Coordinator. She's also a long-time YouTuber and is currently on year two of daily vlogging on her AceAndG channel

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Please Note: Opinions expressed in this article are those of the contributing author and not necessarily that of

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What do you think? ▼
  • http://www.JoshRimer.com/ Josh Rimer

    Great tips Ace!

    • AceNichols33

      Thanks Josh!!

  • Bob McLaughlin

    Absolutely true! On my babyteeth4 channel we reply to every comment and we've seen insane growth! We've been thinking of doing a live stream and you've just convinced me is something we have to do!

    • AceNichols33

      Thanks for reading, Bob! I checked out the channel - it's awesome & I subscribed!

  • Tara Miller

    No offence, but this aritcle writer is the least qualified person to be giving advice on growing a youtube audience. If u check out her channel shes been vlogging every day for over 2 years but doesnt have much of a following. its becuz her content is too long and boring. who has the attention span to watch a 20 minute vlog every single day? sorry, ur life is not that interesting. there are way funnier and more attractive couples to watch on youtube, if thats ur thing. these are good tips, but this is not someone who is havin any success in using them.

  • Tara Miller

    so nice of 'ace' to remove my comment and leave yours up. guess i cant express an opinion. im not sayin every youtuber has to have a crazy life to be popular but who wants to watch 20 min of someone giving a boring play by play of their same routine everyday? lol hey lovenugs, this is our drive to work. now were home talking to our dogs. now were looking at a sunset. now were watching paint dry. cool, good luck wit that.

    • AceNichols33

      Hey Tara. I didn't remove any comments from the thread, so I don't know what happened to it, but I did read it. Everyone is allowed to voice their own opinions and I can take the criticism. I work with YouTubers as a full-time job all day every day and I know the space incredibly well, however - my daily vlog channel is not a channel I'm trying to grow or make popular. I started the daily vlog channel to document my life and it is more of a passion project, as well as a scrapbook of memories. They're made mostly for me and my family to be able to have and look back on and for the people who do watch and enjoy them. I'm not actively trying to grow this channel to a million subscribers, so I hope this all clears up your questioning of how I would be fit to write this type of article. Thanks! =)