As most of you know, YouTube recently launched several new video advertising products as well as some new tools and resources that are aimed at helping businesses jump into the world of online video marketing. As part of this, they released an e-book called the "YouTube Advertiser Playbook" which is specifically geared toward companies who want to use video to market their business, but don't know exactly where to begin.
While we plan to cover their Advertiser Playbook in-depth in the coming weeks (and we've already covered part 1 here), we thought we would use this week's Creator's Tip video to provide a summary and overview, as well as to highlight a few of the tips and ideas that this playbook contains.
YouTube's Advertiser Playbook Cliff Notes Edition
There are four basic parts to the YouTube Advertiser Playbook:
- Getting Started with Video
- Managing Your Videos
- Promoting Your Business
- Tracking Your Success
This section is fairly basic and geared more towards individuals who don’t have a lot of experience creating and posting videos on YouTube, although it is worth the time to skim through it as it may remind you of something you are not currently doing or an idea you have not yet implemented with your videos.
Managing Your Videos:
Again, this section does have a lot of basic information, especially if you regularly upload videos to YouTube, however, if you haven’t made any recent changes to your channel, we do suggest reviewing this section again to find ways that might refresh the look and feel of your channel and give you additional ideas on how to make your content more engaging.
For example, there is a great section under here called “Four Ways to Build Your Community on YouTube”. The tips are:
1. Respond to comments. Engage in what people are saying around your video, encourage them to be a part of it, and start forming that community around your content.
2. Subscribe to relevant channels. Stay on top of what other people are doing in your niche on YouTube. Stay engaged with that community.
3. Make a schedule for creating new videos. You want to make it easy for individuals who subscribe to your channel to know when you will have fresh new content.
4. Promote your videos outside of YouTube. YouTube has devoted an entire section of the playbook to this exact topic.
Promoting Your Business:
This section gives a lot of information as well as a step-by step tutorial on how to us Google’s AdSense for video. It gives you ways to set up TrueView ads for your videos, pre-rolls on videos, etc.
One of the best tips we found in this section was to utilize QR codes to help promote your video. These can be put on any promotional material you put out, business cards, newsletters, etc.
Tracking Your Success:
This takes you through how to use YouTube Analytics and Analytics on your AdWords for planning your video campaign. It is pretty basic and fundamental but it does go into understanding the raw data and how to use that information to plan future campaigns and content for your videos.
In case you haven't done so already, you can and should download YouTube's Advertiser Playbook - HERE.