YouTube 2013 Ad Revenues Expected To Increase By 51% to $5.6bn

YouTube 2013 Ad Revenues Expected To Increase By 51% to $5.6bn

Google has always been reticent to reveal just how much the advertising arm of YouTube generates but eMarketer has taken a leap and are forecasting some big numbers for 2013. They predict that YouTube's gross ad revenues will rise 51.4% to $5.6 billion in 2013, accounting for 11.1% of Google's total income. Even after YouTube has paid out a share of the profits to content ad partners (they keep a 45% cut of advertising), their net revenue is still expected to be around $1.96 billion this year, up 65.5% compared to 2012's $1.18 billion.

eMarketer are also estimating that YouTube's net ad revenue in the U.S. will reach $1.08bn in 2013, with $850m coming from video ads. That would give YouTube a 20.5% share of all U.S. video advertising revenues for the year, a market worth $4.15 billion.

Google bought YouTube for $1.65bn in 2006. It has since grown to be the second largest search engine in the world (after Google) and the largest video portal. YouTube confirmed today that 80% of views come from outside the U.S.

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About the Author -
Carla Marshall is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing. View All Posts By -

What do you think? ▼
  • Michael Vera

    Show me the money