YouTube Adds Support for 1080p Full HD Video - Sweet

YouTube Adds Support for 1080p Full HD Video   SweetThis is easily the best news in weeks for video producers:  YouTube is now supporting true HD 1080p.  Yes, you read that right.  You can now upload 1080p HD videos to YouTube and share the glorious high definition quality with your friends. Previously, the maximum upload encoding was stuck at 720p.  So now resolutions will go from 1280x720 up to 1920x1080 which is really considered to be true high-definition. Outstanding.

It's actually even better than you think, too, because they're going to go through and re-encode any previously-uploaded video that was 1080p-capable.  NewTeeVee says that last year about 1% of all videos uploaded were in HD, compared to 10% today.  It'll probably be 30% or more next year.

Here… you might enjoy watching the video demo/test that YouTube's blog pulls its screenshots from:

Now, if you want to watch a video from YouTube that has been encoded in HD 1080p, add &fmt=37 at the end of the URL.  Here is a link to a video in full 1080p where you can really see the difference - http://www.youtube.com/watch?v=6boDfu_abzg&fmt=37

I remember a couple years ago—it wasn't that long ago, really—when the talk was centered around whether YouTube would or could ever go HD.  Then, last May (2008), they started testing HD.  Just a short 16 months later and we're already up to 1080p. You have to give them credit for moving quickly on this.

Another new tidbit that came out of that story was that YouTube has started defaulting to the HD version for viewers that have historically chosen HD over standard definition.

I also don't want to think about what this might do to their cost.  I'm sure plenty of our readers have dabbled enough in video to know how ridiculous bandwidth costs can be.  And while Google may not have to pay anyone for bandwidth the way you and I would—the facilities and equipment they own cannot be cheap to maintain.

Anyway, you'll start seeing 1080p videos rolling out over the next few days.  YouTube is openly inviting folks to upload 1080p videos, the best of which they'll spotlight on the hompage.  If you're a content producer who has an HD camera, start filming.  The quality of your videos is about to improve dramatically.

About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼
  • timdanyo

    Finally! Good news indeed!

    • http://www.easyrecovery.co.uk/ data recovery

      It's really a good news for marketers and now they can upload high quality videos on Youtube.

  • http://twitter.com/WebVideoDesignr Roger Hutchison

    I'm mixed on this one. It's great to see more HD video online, but unless there's content to make it worthwhile it's kind of wasted technology. And if you're using YouTube as a promotional channel, the 720p HD has probably been just fine for the 2 to 5 minute video.

    I see 1080p as a great solution if you're making more of a cinematic or serialized production.

    • http://twitter.com/BrandedChannel Richard vd Boogaard

      I disagree. If you can get your message across in the best resolution possible today, why shouldn't you?

  • http://www.stuntman.com.au dennislundinfilms

    No need for HD, as the Internet is not ready for HD's high encoding bit-rate. We just need better content and better encoding (YouTube need to make the encoding settings manually, as an option)

  • http://twitter.com/BrandedChannel Richard vd Boogaard

    At last... Vimeo and Blip have supported it for a long time, so it's only logical that YouTube had to follow suit. This will allow brands to promote their content in the best possible format around. That way, they can differentiate. Makes me wonder, however, how many computers and video cards are able to support 1080p in H.264.

    • http://www.reelseo.com/ Mark Robertson

      do they actually support 1080? I thought they were both still at 720.... good to know

  • http://www.stuntman.com.au dennislundinfilms

    I have check the encoding bitrate of the video - http://www.youtube.com/watch?v=6boDfu_abzg&fmt=37 - and it is 3687Kbps, so to watch it buffer free (assumed the video producer have encoded the video correctly) you need a download speed of around 11Mbps. Tell me have many households have that? and businesses?HD is still a marketing sells pitch, for you to buy the latest and coolest HD camera.For the Internet I still produce in SD (the key is good lighting) and I do all the encoding manually myself.For DVD and Intranet video, I produce in HD.See some SD samples, used ONLY for the web - http://www.gizmovideo.com

  • rowby

    This good news is especially important to web producers who are looking forward to having their videos on web enabled televisions. I would say, if at all possible, start encoding your videos at 1080 going forward. It's easier to do it now than to have to re-encode your HD videos down the road.

  • rowby

    This good news is especially important to web producers who are looking forward to having their videos on web enabled televisions. I would say, if at all possible, start encoding your videos at 1080 going forward. It's easier to do it now than to have to re-encode your HD videos down the road.

  • Sky semijon

    i tryed &fmt=37 but not working :S

    • http://www.reelseo.com/ Mark Robertson

      yeah I think it changed to just hd=1, it is now a default option in the
      embed/share options on YouTube.

      • sky semijon

        yeah your right but thats 720p how to get the link for 1080p? :S if u know let me know please :) thank you

  • Sky Semijon

    there is a link to share our video on HD the URL its (&hd=1) but its play on 720p it doesnt play on 1080p! what is the link if wants to share our video on 1080p? i tryed &fmt=37 but its not playing on 1080p.. its still playing on 360p.. if enyone know the link to play on 1080p let me know please.. thanks here this is my email.. sky_bmw@hotmail.com thank you!

    • http://www.reelseo.com/ Mark Robertson

      Yeah, looks like it has been disabled. Trying to get the answer for you but no luck yet :(