Retailers looking to engage young consumers through online video content have more reason to roll the cameras. 42% of consumers age 18 to 34 watch videos online at home at least once a week, up from 28% in 2007, a new study from Leichtman Research Group says. And, of the 1,250 households surveyed, 9% “strongly agree” that they now watch TV less often.
“Online video is emerging as a medium unto itself—not necessarily a replication of, or an alternative to, traditional TV viewing,” says Bruce Leichtman, president and principal analyst for Leichtman Research.
About 31% of those surveyed who use the web at home watch an Internet video once a week or more, up from about 25% last year. 10% view online videos daily. Men between the ages of 18 and 34 accounted for 40% of daily viewers, even though they represented only 17% of Internet users surveyed.
About half (52%) of web users typically spend 10 minutes or less each time they watch videos online at home.
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About the Author -
Mark R Robertson Mark Robertson is the Founder and Creator of ReelSEO.com and has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Mark was previously the Director of Search for Freedom Communications and has worked with many newspaper and broadcast stations for optimization online content.
