Why is it that some television personalities can capture the attention of millions of TV viewers, but when they transition online or create unique online video content for a place like YouTube, they have a harder time attracting viewers and capturing a sustainable audience?
For this week's Creator's Tip video, we offer up an interview that we did with Jim Louderback of Revision3 back at Vidcon. Jim, who has a ton of experience both in traditional media and online, talks with us about the differences between the way in which people speak to their audiences on YouTube versus the way they talk when on a television camera and why the numbers of viewers are reflective on the way you speak to your viewers.
Television vs. Online Video Audiences & How to Speak to Them
There are some big differences between the way online video personalities speak to their audience versus television personalities. If you pay attention, you will notice that many big celebrities that are part of YouTube's $100 million dollar initiative are getting some relatively low views. We think that part of the issues is that those celebrities are speaking to viewers on YouTube the same way that they are used to addressing their television audience.
We asked Jim Louderback to comment on some questions we had regarding this.
ReelSEO: What’s the difference in how people are talking and engaging with an audience of television versus how they talk to the camera for example when they’re doing it on YouTube? Have you seen anything different there? How do we do that?
Jim Louderback: The people who do well on YouTube are the people who talk to the camera as if the person who is on the other end of that video is a friend. They engage in that friend on a personal level, sharing daily stories and struggles and information as opposed to being a source of information they just want to get out to people. The result is a more real feel for the viewer and they feel more connected with you and will more likely come back for future videos.
Your viewers need to feel like the video is more one to one as opposed to you trying to connect with a vast audience.
Another thing to remember is traditional television is designed with the intent to get each episode done and then get on to the next thing. Online, your video is only one step in the process. You need to be actively engaged with your viewers through comments and coming up with additional content on a regular basis.
QUESTION: What differences do you see between the way people speak to their audiences on YouTube vs Traditional TV?