You Talkin' to ME? Why Some TV Personalities FAIL on YouTube [Creator's Tip #51]

Hey guys, welcome to another episode of the Reel Web. I’m talking with Mr. Jim Louderback from Revision3.

I have been noticing some things about the difference between people, how they talk to a YouTube camera versus a television camera. And I’ve noticed some big celebrities that are part of YouTube’s 100 million dollar initiative, they’re trying to dig it on YouTube and they’re just getting like really low views, whereas on television they talk to the camera the same way, but they’re getting like millions of views. What’s the difference in how people are talking and engaging with an audience of television versus how they talk to the camera for example when they’re doing it on YouTube? Have you seen anything different there? How do we do that?

I think what you do when you’re on YouTube and the people who do it really well, when they talk to the camera they do it and they talk to the person on the camera it’s like you’re my friend: Hey guys, what’s going on? It’s really good to see you. I’ve gotta tell you, I’m having a really hard week, but I’m so glad to be hanging out with you right now because I’ve got some really cool stuff I want to show you. Versus when you’re talking to traditional television and they’re like: Coming up next, I’m going to tell you all the things about my week because it was amazing and you need to know it, but first this message. That’s very different. And there’s a connection that you get to camera to a person; it’s authentic and real and you’re thinking, “Hey, what’s going on?” versus “I’ve got stuff to tell you.”

Right.

And I think that’s a little bit of it.

So even like I was on set with a very high level celebrity in Hollywood a couple of weeks ago and I could tell by the way they were talking that I bet her videos aren’t doing very good on YouTube.

You know what? It’s a one to one versus a one too many. If you think that your connection with somebody on the camera is one to one and that’s how you get into it, that’s what people on YouTube do. If you’re thinking it’s me talking to my vast audience, it’s a very different way to go about it.

Yeah, it feels exactly like what it was. Because like she was saying — she was still saying comment, subscribe, the whole thing, but I’m like you’re not even going to watch this video, let along like look at my comments.

Well that’s the other thing. Look, traditional television and I did traditional TV, we would work so hard to get our episode done and we would put it out there and it was done and then we would just move on to the next one. To really do it well on YouTube, you go through all that same process, you work hard to get it done, but once you put it out; your day has just started. You day is not over; it’s just starting.

For you guys who are out there making content, talk to someone as a person, as an individual. I mean people on TV, I think they just default to TV cameras because that’s what they feel like they know. So they’re talking to you. But talk to them like real individuals and not like an audience, but like I’m talking to you.

Right. It’s a one to one connection. I think that’s what’s important.

Thank you so much. I appreciate your time, man.

Thank you. See ya.

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