Yellow Pages Site Launches User Generated Video Reviews.

Yellow Pages Site Launches User Generated Video Reviews.

Today announced the launch of their new "Video Review Profit-Sharing Program", which pays video makers for their opinions. (, the online video local yellowpages site, has officially announced the launch of their new "Local Video Review Profit-Sharing Program". Putlocal is asking video makers to create and submit video reviews of their favorite local businesses in return for cash and ads profit-sharing.

The amount that is earned will depend on the number and popularity of the video review. The rewards program offer video maker 50% of all ad revenue generated from advertisements that run next to their video listing. In addition to the basic 50% split, video maker will also receive 30 percent residual commission when their featured business upgrades to a premium listing.

Putlocal is asking people to keep their videos relatively informative, recommending a time of 60-70 seconds per video. They are also asking people to make things as interesting as possible, suggesting users create short interviews or critiques of their favorite local establishments.

"This is a win-win-win situation," said spokesman Keith Chan. "For local businesses soliciting video reviews from local patrons, the users will not only get paid, but they will also be providing valuable information to other local consumers. It also rewards a business for their excellent products or services."

Video review submissions are accepted for these select cities: Boston, New York, Chicago, Los Angeles and San Francisco. Other cities will be coming soon. For more information on and their new "Video Review Rewards Program", visit

About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼
  • George

    There are obviously issues with the whole review format as it currently exists. Our view is that reviews will always be important but down the road people will use is as a secondary tool to video. This is part of the thesis behind

  • Ram


    it is a good idea but comes with lots of challenges. The user generated content istoo much hyped and is not always backed with authority/quality. we at tried it out for sometime but got very poor quality video that too mostly focused on user's centre of universe- meaning his party/girlfriend/ baby/granny etc.,

    There is a poor representation of the product /service and no emotional connect.

    My two cents - shoot professional video - encourage comments plus add user videos kind a thing.