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It looks like video in search ads are here to stay.

I saw an interesting post on searchengineland.  It looks like Yahoo, like Google, is starting to display video ads in their search results, in particular, for “partner results” which is part of their Yahoo sponsored search program.

As the post points out, it is a bit odd in that there is no click-through on the video to Honda’s site.  Once the video is done playing, your choices are to close or replay the video only.

If you search for “shop honda” on Yahoo, you will see the following “partner results” search ad:

yahoo honda video ads

yahoo video ads

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Posted: March 26, 2008 in Video Advertising
Mark R RobertsonAbout the Author - Mark R Robertson
Mark Robertson is the Founder and Creator of ReelSEO.com and has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Mark was previously the Director of Search for Freedom Communications and has worked with many newspaper and broadcast stations for optimization online content.