Yahoo Partner Video Ads In Search Results
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It looks like video in search ads are here to stay.
I saw an interesting post on searchengineland. It looks like Yahoo, like Google, is starting to display video ads in their search results, in particular, for "partner results" which is part of their Yahoo sponsored search program.
As the post points out, it is a bit odd in that there is no click-through on the video to Honda's site. Once the video is done playing, your choices are to close or replay the video only.
If you search for "shop honda" on Yahoo, you will see the following "partner results" search ad:
What do you think? ▼
About the Author - Mark R Robertson
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video SEO expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. Follow Mark on Twitter (@markrrobertson), or Google+. - View All Posts By Mark R Robertson
