Yahoo Glue Pages – Universal Search for Yahoo

Yahoo India has been testing what it calls, “Glue Pages.” These have been compared to Google’s Universal Search, because the results bring in a mash-up of results from images, videos, maps, news, sponsored links, and other sources as appropriate.

SERP sources can include images, videos from Youtube, Wikipedia entries, HowStuffWorks entries, Yahoo Answers, sports stats, and news, and results from other sources. The new Glue page are similar in appearance to the redesign that Ask did last year.

Only certain categories of searches currently show Glue pages, namely, sports, travel, entertainment, health, stocks, and tech. However, the layout is much more graphic and attractive than simple traditional blue links although it currently take s a little too long to load the full page.

This is not just a random project in India. Expect to see Yahoo Glue imported to the U.S. sometime this summer, says one industry source.

Here’s a screenshot for a search for maserati. Click to enlarge.

I find it interesting how they are treating the video results portion. You can see that they have a separate bucket for Youtube video results. However, I don’t see yahoo video results or any others for that matter.

About the Author - Mark R Robertson
Mark Robertson is the Founder and Creator of ReelSEO.com. Mark has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM), Local Search, Video Marketing, and Search Engine Optimization (SEO). You can follow Mark on Twitter @markrrobertson

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