A new player has entered the Russian search engine market, i.e. the corporation AOL. Its project Truveo claims to have launched a localized version in 7 countries including Russia. Thus, Top-5 world market players by their project audience are somehow presented in Runet. Google, Microsoft, eBay and Yahoo were the first to enter Runet.
The search engine Truveo owned by the corporation AOL claims to have launched its localized version in 7 countries including Russia. Truveo address in Runet is ru.truveo.com, the other versions have been launched in Australia, Brazil, Italy, Mexico, Netherlands, and Turkey. So currently the search engine is presented in 16 out of 20 countries with the highest internet penetration level.
Experts believe Truveo launch in Russia might hardly be a success. Askar Tuganbaev, RuTube producer believes the company is …full text
Several key world
|Company||Year of expansion/active operations||Activity|
|Yahoo!||2004||key services localization|
|eBay||2006||acquired a stake in Slando, planed to acquire a stake in QXL Ricardo (Molotok.ru co-owner)|
|Microsoft/MSN||2007||announces its plans to enter Runet Top-3 and operation plans on the local internet-market, service localization|
Source: CNews Analytics
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