In tandem with the ReelSEO Video Marketing Summit, we created a contest with Spot Trender to find the best in B2C, B2B, and PSA, along with an overall best spot. The contest urged creators to put a spot on YouTube, set up a Spot Trender account, and vote on the best videos. The winners would get publicity and bragging rights. Spot Trender used "reaction graphs" from the users who liked/disliked/commented to come up with the videos that came out on top.
Spot Trender wanted videos that "told a clear story, were memorable, served their business purpose and that the voters told us they understood and connected with." A complete list of the videos that were voted on can be found here.
So who ended up on top in this process? Let's take a look.
The best B2C spot went to this entry from Community South Credit Union called "Fish for the Future," which took a generational, emotional approach to their spot:
Limelight took a humorous approach to something they call "Digital Presence Deficiency," defined as an affliction that is caused by lackluster content, terrible performance, no mobile ability, and so on.
More than a year ago, One World Communications did this rap spot about recycling oil, and it took down the "Best PSA" category:
Brother Office took the best overall spot for their "Office Brothers: Organized Chaos" spot, which is the second episode in a series of quick shorts. This one illustrates the importance of a P-Touch:
Here's the announcement video: