There is a nice little 10 page white-paper guide from Accela communications provides best practices for developing effective online video communications.
The trend that we see with regard to the online video growth is expanding into B-to-B markets. Video is not only an effective tool to educate your internal and external customers, but it can also enhance brands and underscore the value of products.
According to Dynamic Logic's MarketNorms Q2/2006 survey, aided brand awareness doubled when using video online.
So, how do you produce and deliver multimedia content that matches your communication style while at the same time coping with the challenges that exist with regard to developing video.
"How do you create something that adds new dimension and life to your products and company? How will the user behave while watching your program? What do you want them to do? What comes first, the script or the storyboard?"
The white paper, titled, "A Guide to Developing Effective Online Video Communications" attempts to answer these questions and provide marketers with guidelines to make effective online video for businesses. The white paper can be located here and covers:
- Actionable video production tips
- Script writing & storyboard creation
- Flash creative development – when to use it and when not to
- Rich media service providers
- Program embedding
- Streaming media performance considerations
- Measurement and reporting
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