Rumors are surfacing from a Mark Glaser Tweet last week that said Google is in talks with Brightcove to buy them for $500M to $700M. While everyone else is speculating on the purchase, I'm speculating on what Google could do with the video service.
Google Video Ad network anyone?
Imagine they do buy up Brightcove and then they pull the pieces apart and use it to deliver video advertising to the masses, tie it into their pre-existing ad networks and (here's the big thing) use it to serve video ads on YouTube. Whoa. That would then give them the largest video property on the planet and the technology to rival everyone for the largest video ad network on the planet. Google Adsense video would then be another logical step. If they have the massive delivery potential and the technology they might as well use it to make loads of cash right? Why develop when you can buy...
Move over Hulu
Wait, what if they use it to start compiling content from content creators like cable TV and other offline properties and then begin a competing service to Hulu and the others. They could then own the world's largest video sharing property and the world's largest premium video content property. That is if they want to go that route. With YouTube starting to show more professional content it seems like this would be a little redundant and not as great an idea as that first one.
Google Content Delivery Platform
Google is always big on providing services. What it they suddenly want to get into pushing that video to the users? They could incorporate it into every facet of their services. Video-enabled Google Reader, City Tours... The possibilities for them enabling video on a massive scale across everything they have is astounding.
Android Plus Video
Aha! Since Android is their favorite bet these days what's to stop them from making a video content delivery service for Android and its users? They could streamline everything to the point where no matter where you are with your Android-based device, you can get all the video content you ever desired.
Into the Unknown
Perhaps Google is collectively smarter than all of us combined and they have some massive secret plan that we are not even able to grasp. They are constantly working on all sorts of things in their Labs and I could see them doing something we never thought to think of. Generally though, when they buy something they do it for a reason and if they are going to buy Brightcove, I bet they already know how it will fit into their grand scheme. I'm betting on a Google video ad network personally.