The Week's Best Viral Videos & Marketing Lessons: Time-Lapse Edition

The Weeks Best Viral Videos & Marketing Lessons: Time Lapse Edition

It's Friday again, and you know what that means: no one wants to concentrate on work, and everyone's already in weekend play-time mode. So why not help ease that transition with something that is equal parts work and entertainment, the ReelSEO viral video round up? We'll give you all the best viral videos from this week, all here in one place for easy viewing, but we'll wrap it all in a nice educational bow--pointing out the lessons we can learn from these hit videos to apply to our own video marketing efforts.

It's the best of both worlds, so let's get straight to it.

Time-Lapse

There are a lot of different styles for shooting video that are growing in popularity, like slow-motion, stop-motion, or tilt-shift effects. Right near the top of the pack of these styles is time-lapse, which typically involves filming an event over a long period of time and then compressing and speeding up all that video into a much shorter presentation.

It's a cool effect, and allows the viewer to get a quick look at something that traditionally takes a long time to develop or occur. And that's the kind of thing that can trigger the sharing behavior that powers viral video. We saw some fantastic examples of time-lapse this week, so I thought we'd take a look at a few.

Most of us (in the U.S., at least) probably watched some fireworks in the last week. But I actually saw several shows in several cities, through the power of online video.

One of my favorite fireworks videos of the week is this time-lapse clip of the Chicaco fireworks:

We also saw several cool time-lapse videos of the recent Arizona sand storm (which we wrote about here):

I guess Chicago is a popular spot for time-lapse clips this week, as another Vimeo user is piling up the views for this awesome video showing every Chicago sunset for a month in five minutes:

Beyond just your video concept and script, you need to also consider what style you'll shoot it in. Live action is fine, and the most popular format by far, but videos created with a special technique (like time-lapse) can generate added attention from viewers.

Clever & Cool Musicians

Music is still an incredibly popular genre of video online. New musicians are being discovered every day through the power of places like YouTube. Like this enterprising young singer, who combines a classic rhythm-based party game with an acapella cover of "You're Gonna Miss Me" by a band called Lulu & the Lampshades:

Popular recording artist and street musician, Dub FX, is pretty clever himself. He used the new Loopy 2 app for the iPhone to make this next video that shows off both the app's capabilities and his own talents:

Some really famous musicians got in on the viral act this week as well. Rock band U2 went viral with a very cool concert clip. The band was in Nashville (my hometown) last weekend for the first time in 30 years, and they definitely gave the crowd a memorable show by pulling a blind guitarist out of the crowd for a spontaneous final song. When the man gives the guitar back to Bono at the end, the singer tells him to keep it. Classy, and very cool:

Grab Bag

Sometimes all the videos I collect to share with you guys on Fridays don't fit into tidy little categories. But that doesn't make them any less worthy of being shared.

I'm becoming a pretty big fan of My Drunk Kitchen, a YouTube show where--as you might have guessed--a gal gets drunk and tries to cook something. The host is charming and funny, and the alcohol obviously makes things sillier as each video goes along. There's also some good editing work being done on this channel. Check out the most recent episode, which has a Patriotic theme... sort of:

Funny Or Die scored a great viral hit this week with a parody sequel to Field Of Dreams, starring several famous football players and Hollywood actors. If you've seen the original, or you care about football at all, you'll love it:

The star of Firefly and Castle, actor Nathan Fillion, has recorded a mock PSA to help video game fans avoid a common problem (WARNING: some mild language):

Finally, we have a fun and funny video sponsored by JobRapido that shows a man doing 14 different jobs in the span of only 24 days:

Honorable Mention

About the Author -
Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. View All Posts By -

What do you think? ▼
  • http://www.facebook.com/profile.php?id=100001359237837 Joao Felix

    Very good, fantastic.

  • http://www.MsTracyAllen.com Tracy Allen

    Oh how cool! I have not be in video long but, I love it!! On the 4th of July, I took video of the fireworks and just by chance, I decided to speed up the video. I see I was on track and on to something!!! Thanks!

  • http://twitter.com/ChrisBedyk Chris Bedyk

    Check out this Amazing and rare MOVING time lapse https://vimeo.com/52669738