I was out in LA this week and had a great time. I'm starting to really like that city, aside from the ridiculous driving times. Even though I wasn't really plugged into everything for the week, I did horde a pile of interesting news I found so that you have something to read over your weekend coffee. It's not a complete list, it never is, it's just the things I thought might impact our audience in one way or another and some other stuff that's just, plain interesting.
OK sometimes news releases make me laugh, not only the wording, but the actual content.
Jivox First to Announce Support for Interactive Video Ads on Apple iPad Mini and iPhone 5
Jivox announced that publishers and agencies using its advertising platform can instantly deliver mobile ads on the newly released Apple iPad mini and iPhone 5, without worrying about technology integration or device compatibility issues.
Sorry Jivox, but it just sounds sorta silly. The mini is larger than an iPhone but smaller than an iPad, surely the ads would work fine anyway. And the 5, is a slightly revamped 4, right? Perhaps I'm missing the nuances here...
BrightRoll Introduces SmartView to Expand Viewer Control and Enable Advertisers to Run Smarter Campaigns
Nothing really groundbreaking here, it's viewer choice pre-rolls essentially which has been available in a lot of places for a year or so. It's cool the BR has them now though.
BrightRoll SmartView gives viewers control over which advertiser's messages they see leading to a better, more engaged viewing experience. If a viewer chooses to watch an ad, the advertiser pays for the view. This format gives control to the user and ensures advertisers are reaching and paying only for receptive audiences.
The skippable ad unit is available throughout the extensive BrightRoll network, reaching more than 200 million viewers globally across thousands of sites of quality, brand-safe inventory. In addition, advertisers benefit from the leading research and targeting capabilities BrightRoll offers to help measure campaign performance.
Mirror Image Internet Announces "Publisher" – The Next Generation Online Video Platform
Well, it's just sort of a streaming media SaaS it seems, pre-recorded and live in one with a CDN back end. Lots of them around.
Publisher’s capabilities include:
Audio and Video Transcoding in the Cloud
Publisher enables companies to transcode their audio and video assets in the Cloud in all the popular video formats for multi-protocol streaming to all types of screens – desktop and mobile devices. A selection of preconfigured formats for these devices allow users to choose them without having to know the best bit rate for a particular device, and they also have the ability to customize those settings. Formats include: AAC, AVI, 3GP, FLV, MOV, MP3, MP4, MPEG, OGG, WAV, WEBM, WMA, WMV, and many more.
Live Stream Recording and Playback
Live events can easily be recorded and made available for viewing immediately after the event. Publisher allows companies to share these videos with built in social media tools for Facebook, Twitter and other social networking sites.
Publisher can monitor the ingress and egress streams every five minutes to confirm the video stream is active. Additionally, Publisher can retry a failed video stream and alert the customer after a failed retry. No other OVP offers this capability.
Integration with Dynamic Delivery Network
Publisher is highly customizable allowing companies the ability to integrate automated workflows to manage content provided by a variety of sources including mobile devices, live stream encoders, desktop digital video cameras and origin media server relays. The service works in harmony with Mirror Image’s ClearVue Control Center, allowing companies to create, enable and disable streaming video applications for live and VOD delivery.
Source: Press Release
Roku cross-platform search supports Netflix, Amazon Instant, Hulu Plus, HBO GO, Vudu
NOW THIS IS INTERESTING, a multi-platform search tool.
The feature upgrade will allow owners of Roku boxes to search for TV and movies available on Netflix, Amazon Instant, Vudu, Hulu Plus, Crackle, and HBO Go via one simple interface. The Roku Search channel will be rolling out to supported players (Roku LT, Roku HD and Roku 2 boxes) over the week and sits right next to the settings menu on Roku's home screen.
Well done Roku!
iStreamPlanet Debuts Aventus, Comprehensive Cloud-Based Live Video Platform
It's another streaming media platform, I told you there were loads of them. This reads like no one is using cloud servers though.
Aventus is designed to help content distributors overcome the challenges in meeting the demand for more live online content, specifically by providing a scalable, simplified video workflow platform that increases reliability while decreasing the costs associated with delivering online live video to IP connected devices around the globe.
Aventus addresses the challenges of streaming live events and live-linear channels online to multiple platforms and devices by moving the workflow from hardware-dependent infrastructure to software- and cloud-based infrastructure. Built from the ground up for the cloud, Aventus leverages virtual machines for every step in the live-video delivery workflow, from scheduling, quality control, media processing, content protection, to publishing to any number of designated publish locations, with telemetry that provides real-time insights across the entire workflow. The result is a flexible resource optimized for both performance and cost, which content-holders, aggregators, and distributors can call upon as needed to stream live video regardless of the size of the audience or the number of formats or publishing outlets required.
Source: Press Release
Celebrate National Cat Day with Cats in Social Media
In honor of National Cat Day on October 29, 2012, Boot Camp Digital, a leading provider of social media marketing, created an infographic to honor the impact that our feline friends have made on social media.
OK, so maybe it wasn't such a busy news week hey?