It's another week and there's all sorts of news popping up as usual. Later this week we'll get the much-hyped Windows 8 and that might change a few things. If you haven't read up on IE 10 in Windows 8 and how it's handling Flash (or not) then catch up on that quick. Now on with the regular news.
YuMe and Kaltura Working on Turnkey Video Monetization
YuMe, the leading provider of digital brand advertising software and services, and Kaltura, Inc., developer of the first and only open source online video platform, have partnered to offer turnkey video monetization solutions to Kaltura publishers. YuMe has joined the Kaltura Exchange video solutions marketplace to allow publishers to insert in-stream video advertising and effectively monetize video content, providing the means to easily and reliably scale video advertising operations.
YuMe has developed a plug-in, available in the Kaltura Exchange, which provides all the functionality of its advertising SDKs -- such as custom ad units, advanced reporting, and advertiser brand safety controls -- to the Kaltura Video Player. The YuMe-Kaltura plug-in enables immediate access to YuMe's ACE for Publishers 4.0 ad management system as well as a dynamic connection to a large pool of brand advertisers through YuMe's Connected Audience Network. By simply establishing an account with YuMe, customers gain immediate access to these benefits.
Six3 Wants to Replace Text Messaging with Video
The London-based company Six3 has launched a new video-sharing app by the same name that will enable users to send short video messages as easily as sending a text. Whether it is a business traveler trying to stay in touch with family, or a teenager connecting with friends, the app aims to combine the convenience of texting with the intimacy of video.
Users can also record a message, which must be less than 63 seconds long, and send it to other people using the app, or email it and send it to Facebook contacts.
It can also be used to send public messages via Facebook and Twitter and there are Instagram-style filters, that can add color, or contrast and other effects, that can be overlaid on the videos.
Rovi Expands Advanced TV Advertising Footprint in Europe
Rovi Corporation (NASDAQ: ROVI), driving digital entertainment innovation, today announced Sony has become the latest manufacturer to use the Rovi Advertising Network to monetize its connected TV platforms in Europe. In collaboration with Rovi, Sony is enabling brands and agencies advertising in the UK, Germany, and Italy to engage consumers by delivering high-impact campaigns as part of the content discovery experience on its connected TVs and Blu-ray Disc players. Sony becomes the most recent consumer electronics maker in Europe to join the Rovi Ad Network, which represents the largest Smart TV Ad footprint in the region and includes connected devices from nearly all leading manufacturers. In addition to supporting Sony in Europe, Rovi enables and sells advertising space on Sony BRAVIA® TVs and select Blu-ray players in North America, where it has produced, delivered, and measured hundreds of campaigns for a wide assortment of conventional and entertainment brands.
HiSense Gets into Google TV and Android HDTV
Hisense, the consumer electronics behemoth behind Best Buy's Insignia and Dynex TV house brands, is going up-market with Google TV and Android-enabled TV sets meant to compete against the major HDTV brands. It's announcing nine new television lines, including LED and LCD models, plus the Hisense Pulse.
The Pulse is a $99 Google TV box that converts any HDTV into a smart TV. It features a dual-sided remote control with a QWERTY keyboard on one side and a touchpad plus numeric keyboard on the other, built-in Wi-Fi, HDMI output and a Google Chrome browser. It will be available initially at Amazon next month.
Read more: Hisense announces Google TV, Android HDTVs
Netflix Profits Dropping
Netflix Inc.'s (NFLX) third-quarter earnings declined 88% as the online movie rental company's higher subscription costs pressured margins, though subscriber growth met its expectations.
Still, shares tumbled 15%, to $58 after hours, as the company's subscriber rolls were below some Wall Street estimates and as the company projected a possible fourth-quarter loss. Through the close, the stock has fallen 15% over the past three months.
Netflix added about 1.2 million U.S. subscribers to its online video service from the previous quarter, bringing the total to 25.1 million. The company in July forecast a total of 24.9 million to 25.7 million U.S. streaming subscribers in the third quarter. Meanwhile, Raymond James had expected Netflix to report 25.4 million domestic streaming subscribers at the end of the quarter, while Sanford C. Bernstein & Co. expected a total of 25.6 million subscribers.
Read more: WSJ