Last month, I had the pleasure of being invited to speak at the 2008 PubCon conference in Las Vegas Nevada on the Video Search Engine Optimization panel along with our Media Analyst, Grant Crowell.  For my presentation, I decided to focus on what I like to call "Website Video SEO."  What I mean by this, and it is covered in the presentation below, is that it is focused on how to optimize for video content that is placed on your own website, sometimes referred to as "hosted video SEO."

Below is a description of the session:

Video Search Engine Optimization
Optimizing for video, universal, and podcasting engines is vastly different than a stock text-based engine. From embedded metadata to optical character recognition you have to learn a new set of techniques.  Speakers included: Robin Liss. Edward Kim, Gregory Markel, Grant Crowell, and Me (Mark Robertson)

So, how did it go?

Hosted Video SEO   Tips for Website Video Search Engine Optimization mark robertson pubcon

The session was packed and there seemed to be quite a few folks interested in the topic.

Our moderator, Robin Liss, gave a wonderful presentation. Unfortunately, she was supposed to be the moderator, and long story short, Gregory Markel, did not have enough time left. He graciously allowed the last 5 minutes for questions from the audience.

Oh yeah - and Grant Crowell's presentation was titled "Video Search Engine Optimization and Website Design" and can be found here.

In summary, I think it went great.  Would love to hear from our readers who may have attended....  Please comment below!

Lastly, stay tuned as we are going to be publishing some great video interviews that were done at PubCon with Willitblend, MSN Live, WebMasterWorld, and others....

ALSO ►  How Big Brands Hook Viewers with Emotional Content: 4 Takeaways for Video Marketers

Thanks to Jonah Stein for the photo.

  • Anh Khánh

    Thank you very much, I like your layout. it is very professional. I will apply my web: dịch vụ seo web.


    Very helpful article.

  • Du Lam SEO

    Thanks! This is really what I'm looking for to better do SEO for our video site

    Lam SEO guy

  • getboris

    Thank you for that post. Informative and to the point. I wonder how long it will take before the second stage of video ranking, speech and OCR will kick in. I am sure major SEs have it or may be they already using it.

  • Oliver Bordt

    Thank you very much for posting your know-how.
    I am trying to realize your tips and place some Video-Thumbnails

  • jamesseo

    Really tremendous way of presentation, liked the way video is shared it helps many new seo to know about the concept.

    Thanks mate

    • Mark Robertson

      Thank you ;-0

  • Ross W

    Thanks. That's a great presentation.

    In the slides you recommend one video per hosting page. What are your thoughts on placing several videos on the same page? It seems like a reasonable ranking strategy by focusing the influence/benefit/juice from the several videos onto the single page.

  • Bill Hopps

    Thanks for your post. This is the best overview I have seen on the video search topic. We produce webinars and webcasts and face the same searchability issues faced by video. As we produce more of our replays in flash video format, this topic is more important.

  • Andy G

    Great JOB !!!! I really like how you put it together....clear and crisp.

    Chief Marketing Officer