Many website owners struggle with handling video content as a standard part of their website content workflow. Brightcove, in their May Bright Ideas installment talks about the importance of doing just that and Jeff Whatcott talks with Shiri Friedman, Manager of Technology Partnerships at Brightcove. They give a good list of reasons as to why you would want to integrate and a list of content management systems (CMS) they've already got integration initiatives with. If you're looking to move to a new CMS or get video into your existing one this could prove helpful.
Video like other content formats, needs to be thought of as just another piece of the puzzle and that means giving it the same amount of attention as content like text and static images. Granted, it's not always the easiest thing to accomplish, full integration.
Five Major Benefits to Integrating Video into your Site's CMS
- Exact same workflow for all content
- Unified analytics view
- Uncover the full value of CMS through multivariate testing or other options available in the software
- Makes video much easier to find (more easily discovered)
- User level access control lists can be more fine-tuned
The focus on content is moving toward a more results-driven model and understanding how video content help drive our business. CMS Integration can help provide insights to further validate videos' affect.
Some of the other things that full integration allows for is quicker reaction for optimization purposes. When you've got a unified analytics you can get better data faster and that allows you to react faster in tweaking the content for maximum impact.
No one is watching video in a vacuum, it has to be a part of a larger web presence for your organization... -Shiri Friedman
I think that is an awesome quote. Sometimes we might have tunnel-vision here as we often focus solely on video. But video by itself, as we all know, is not the best SEO practice. You need metadata and you need text surrounding that video for the search engines to better find, analyze and index your content.
Aside from the video below there's also a new free whitepaper, Integrating Video with Your Customer Experience Managment Platform.
Integrating Brighcove's Video Platform - CMS Partners:
Since we're talking about CMS integration I've got a list of partners that Brightcove has on board. I was going to save this for the new weekly news round up, but it all fits together nicely.
Look at the long list of CMS integration they've already been working on.
- Drupal: An open source module that enables Drupal users to natively browse, upload, and view metadata from a Video Cloud account, including play counts, creation dates and keywords.
- Ektron: Built upon the .NET platform, Ektron’s integration allows users to upload and publish Video Cloud content to their websites while taking advantage of automated encoding, players and styling, HTML5 video, mobile video delivery, and analytics.
- Microsoft SharePoint 2010: The Video Cloud integration for the SharePoint .NET platform is available as an open source library, offering administrators and users a range of capabilities, video uploads, player configuration, browse, search, and playlist and metadata management. It also enables Video Cloud players to render and play video on mobile devices, including iOS devices.
- Adobe CQ5: The open source integration with CQ5 lets users browse, search, and upload video, and also drag-and-drop Video Cloud videos or playlists directly onto a page.
- Agility: Agility’s Video Cloud integration helps customers handle video transcoding, management, and playback across Flash and HTML5 for both internally produced content and user-generated content (UGC).
- Sitecore: Sitecore offers a Video Cloud connector for its .NET-based CMS to allow customers to view, edit, and publish videos directly into their website—all from within the Sitecore user interface.
- Atex Polopoly: The Atex integration for Video Cloud lets publishers upload and embed Video Cloud-hosted video content directly to their website pages through the Polopoly interface.
- WordPress: The open source Video Cloud Plug-In for WordPress lets both WordPress.com and WordPress.org sites play back any Video Cloud player, single or multi-playlist, and works on any device Video Cloud supports.
- PaperThin CommonSpot: CommonSpot CMS users can add and manage video content using the CommonSpot integration with Video Cloud, and then leverage the CMS to increase the value of videos, according to PaperThin, by associating videos to other related content, and delivering video content to site visitors based on personal interests and/or context.